ShopBack vs eBay
Side-by-side comparison of AI visibility scores, market position, and capabilities
ShopBack is Asia-Pacific's leading cashback and shopping rewards platform with 50M+ users across 13 markets; raised $160M in Series F; achieved EBITDA profitability in 2025; expanding into North America with 20,000+ merchant partners.
About
ShopBack is a Singapore-based shopping, cashback, and rewards platform founded in 2014 by Henry Chan and Joel Leong. The platform connects consumers with over 20,000 merchant partners across 13 markets in Asia-Pacific and North America, enabling shoppers to earn cashback, rewards points, and exclusive discounts when purchasing from partner brands including major e-commerce platforms, travel booking sites, food delivery services, and fashion retailers. ShopBack operates at the intersection of affiliate commerce, fintech rewards, and consumer loyalty, making it the dominant cashback aggregator in the region.
NASDAQ-listed (EBAY) global marketplace with $73.1B GMV and 132M buyers; pure peer-to-peer auction and fixed-price model excelling in collectibles, pre-owned, and unique goods with Authenticity Guarantee.
About
eBay is a San Jose-based global e-commerce marketplace connecting hundreds of millions of buyers and sellers across 190+ markets — facilitating the purchase and sale of new and pre-owned goods across electronics, fashion, collectibles, parts and accessories, home and garden, and virtually every product category through both auction-style and fixed-price listings. Listed on NASDAQ (NASDAQ: EBAY), eBay generated $9.8 billion in revenue and $73.1 billion in gross merchandise volume (GMV) in 2023, serving 132 million active buyers worldwide.
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