Shoe Carnival vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
NASDAQ-listed family value footwear retailer (SCVL) with 350+ stores and $1.2B revenue; promotional in-store entertainment competing with DSW and Famous Footwear for southern US family shoe shoppers.
About
Shoe Carnival is a publicly traded (NASDAQ: SCVL) family footwear retailer operating 350+ stores primarily in the southern, southeastern, and midwestern United States — offering brand-name and private-label footwear for men, women, and children at competitive prices through an energetic in-store experience featuring promotional mic events, buy-one-get-one offers, and interactive games that differentiate the shopping environment from traditional footwear retail. Founded in 1978 in Evansville, Indiana by David Russell and generating approximately $1.2 billion in annual revenue.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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