Sheraton vs Ennismore
Side-by-side comparison of AI visibility scores, market position, and capabilities
Marriott's 400+ hotel full-service brand in 70+ countries; global brand transformation underway after Starwood acquisition, competing with Hilton and Hyatt in upscale segment.
About
Sheraton Hotels & Resorts is one of the world's most recognized full-service hotel brands, operating over 400 hotels globally under Marriott International's portfolio after Marriott acquired Starwood Hotels & Resorts (Sheraton's parent) in 2016 for approximately $13.6 billion. Founded in 1937 in Springfield, Massachusetts by Ernest Henderson and Robert Moore, Sheraton became the first US hotel chain to go public (1947) and pioneered hotel reservation systems. Today Sheraton operates across 70+ countries with properties positioned in major business and leisure travel destinations.
World's fastest-growing lifestyle hotel company majority-owned by Accor; 16 brands, 190+ hotels, 500+ restaurants; 20+ new hotels opened in 2025 including The Hoxton and SLS globally.
About
Ennismore is a hospitality company focused on lifestyle and design-led hotels, founded by Sharan Pasricha and majority-acquired by Accor in 2021 through a joint venture that merged Ennismore's original brands with Accor's lifestyle portfolio. Headquartered in London, Ennismore manages 16 distinct hotel brands—including The Hoxton, SLS Hotels, Mondrian, 25hours Hotels, Mama Shelter, Hyde, Gleneagles, Tribe, and Jo&Joe—across 190+ operating hotels and 145+ in the development pipeline. The company also operates over 500 branded restaurants and bars globally.\n\nEnnismore's operating model combines creative brand stewardship with centralized operational infrastructure. Each brand retains a distinct identity and design language, while Ennismore provides shared services in technology, procurement, loyalty (ALL - Accor Live Limitless), and revenue management. The group targets the growing "experience economy" traveler who prioritizes culture, F&B, and design over traditional hotel amenities.\n\nIn 2025, Ennismore opened over 20 new hotels and 35 new restaurant and bar destinations, entering new markets including Australia (Hyde, Mondrian, 25hours) and Ireland (The Hoxton Dublin). Launches in 2025 also included the Paris Society Hotel Collection, a curated portfolio of iconic European destination properties. Ennismore's pipeline reflects strong developer demand for lifestyle brands in the upper-midscale and upscale segments.
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