Setter vs Side
Side-by-side comparison of AI visibility scores, market position, and capabilities
Toronto digital home maintenance concierge acquired by Thumbtack Dec 2020; raised $20M (Sequoia/NFX Series A 2018) connecting homeowners to vendors with full coordination competing with Angi for home maintenance management.
About
Setter was a Toronto, Ontario-based digital home management and concierge platform — backed with $20 million in total funding including a $10 million Series A in 2018 co-led by Sequoia Capital and NFX with DAG Ventures and Hustle Fund — that provided homeowners with a dedicated concierge service accessible via mobile app that handled all aspects of home maintenance: sourcing vendors, scheduling repairs, communicating job requirements, and ensuring completion quality for the full range of homeowner maintenance needs. Acquired by Thumbtack in December 2020, with co-founder David Steckel joining Thumbtack as President of Setter, integrating Setter's concierge capabilities into Thumbtack's marketplace of 250,000+ service professionals. Founded in 2016 by David Steckel and Guillaume Laliberte in Toronto.
Brokerage platform for top agents; launch a boutique brand with Side's compliance, transaction management, and tech back-office; agent-first model with higher commission retention.
About
Side is a San Francisco-based real estate brokerage platform that enables high-performing real estate agents and teams to operate as independent boutique brokerages with their own brands, websites, and marketing while leveraging Side's enterprise-grade back-office services — compliance, transaction management, technology, and licensing infrastructure. Rather than the traditional model where top agents work under a brokerage brand and split a significant portion of commission, Side's agent-first model allows agents to present themselves under their own brands and retain more of their earnings. Side handles all the regulatory, operational, and technology overhead of running a licensed brokerage, allowing agents to focus entirely on client relationships and transaction volume. The company is particularly attractive to top producers who have built strong personal brands but lack the resources or desire to manage brokerage operations. Founded in 2017, Side raised over $300M and reached a unicorn valuation in 2021, backed by investors including Sapphire Ventures and Trinity Ventures. It competes with eXp Realty and Real in the agent empowerment brokerage model.
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