Sentra vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC/Tel Aviv cloud DSPM platform; raised $55M+; autonomous data discovery and classification with privacy-first design for enterprise cloud environments.
About
Sentra is a cloud data security company founded in 2021 and headquartered in New York City, with engineering based in Tel Aviv, Israel. The company was founded by Yoav Regev, Ron Reiter, and Asaf Kochan — including alumni of Israeli intelligence Unit 8200 — to address the growing challenge of data sprawl in cloud environments. Sentra's platform autonomously discovers sensitive data across cloud-native data stores, databases, data pipelines, and SaaS applications, classifies it using contextual AI, and surfaces data security risks without requiring any data to leave the customer's own environment.\n\nSentra raised $55 million in funding from investors including Standard Investments, Moore Strategic Ventures, and Bessemer Venture Partners. Its privacy-first architecture differentiates Sentra from some competitors: the platform analyzes data metadata and structure within the customer's cloud environment rather than sending data samples to an external service for classification, addressing a common concern organizations have about DSPM vendors accessing their most sensitive information. The platform integrates with AWS, Azure, GCP, and cloud-native data services including Snowflake, Databricks, and Redshift.\n\nSentra's use cases include cloud data asset inventory for compliance and governance, detection of shadow data stores created by developers without security oversight, identification of over-permissioned data access by users and service accounts, and continuous monitoring for data movement that could indicate an exfiltration attempt or accidental exposure. The platform provides remediation guidance that routes to both security teams and the data owners responsible for each store.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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