Sana Labs vs Guild
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI enterprise learning platform. Acquired by Workday for $1.1B (Sep 2025). Founded 2016, Stockholm by Joel Hellermark (started in high school). $136M raised. Private.
About
Sana Labs is an AI-native enterprise learning and knowledge management platform founded in 2016 by Joel Hellermark and Anna Nordell Westling in Stockholm, Sweden. Hellermark started the company while still in high school. Provides corporate training, onboarding, compliance, and enterprise knowledge search powered by proprietary AI.
Employer-sponsored education and career mobility platform (rebranded from Guild Education Apr 2023); $725M raised; peak $4.4B valuation; saved learners $1B+ in tuition in 2024; new CEO Bijal Shah.
About
Guild (formerly Guild Education) is a career mobility and employer-sponsored education platform that connects large employers with education and training providers to offer workers tuition-free skill development and career advancement programs. Founded in 2015 by Rachel Romer and Brittany Stich in Denver, Colorado, Guild partners with Fortune 500 and large enterprise employers — including Walmart, Disney, Chipotle, Lowe's, and others — to administer education benefits that enable front-line and hourly workers to pursue degrees, certifications, and skills programs without cost. Guild handles benefit administration, learner support, school partnerships, and career navigation on behalf of employers, helping businesses reduce turnover and promote internal mobility.
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