Sam's Club vs Costco

Side-by-side comparison of AI visibility scores, market position, and capabilities

Costco leads in AI visibility (93 vs 58)
Sam's Club logo

Sam's Club

ChallengerConsumer Retail

Warehouse Club

Walmart's warehouse club with $86B annual net sales; 600 US locations with Scan & Go digital shopping and Plus membership outperforming the broader Walmart US business.

AI VisibilityBeta
Overall Score
C58
Category Rank
#156 of 347
AI Consensus
83%
Trend
stable
Per Platform
ChatGPT
53
Perplexity
58
Gemini
60

About

Sam's Club is Walmart's membership warehouse club chain, operating approximately 600 locations in the United States and Puerto Rico with membership fees of $50 (Plus) or $110 (Club) annually, competing directly with Costco and BJ's Wholesale Club for the warehouse club retail customer. Part of Walmart Inc. (NYSE: WMT), Sam's Club generates approximately $86 billion in annual net sales, making it a significant contributor to Walmart's overall retail empire.

Full profile
Costco logo

Costco

LeaderConsumer Retail

Warehouse Retail

NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.

AI VisibilityBeta
Overall Score
A93
Category Rank
#3 of 347
AI Consensus
83%
Trend
stable
Per Platform
ChatGPT
91
Perplexity
88
Gemini
94

About

Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.

Full profile

AI Visibility Head-to-Head

58
Overall Score
93
#156
Category Rank
#3
83
AI Consensus
83
stable
Trend
stable
53
ChatGPT
91
58
Perplexity
88
60
Gemini
94
59
Claude
93
57
Grok
95

Key Details

Category
Warehouse Club
Warehouse Retail
Tier
Challenger
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Sam's Club
Warehouse Club
Only Costco
Warehouse Retail

Integrations

Only Costco
Sam's Club is classified as company (part of Walmart). Costco is classified as company.

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