Sam's Club vs Costco

Side-by-side comparison of AI visibility scores, market position, and capabilities

Costco leads in AI visibility (89 vs 53)
Sam's Club logo

Sam's Club

ChallengerConsumer Retail

Warehouse Club

Walmart's warehouse club with $86B annual net sales; 600 US locations with Scan & Go digital shopping and Plus membership outperforming the broader Walmart US business.

AI VisibilityBeta
Overall Score
C53
Category Rank
#2 of 2
AI Consensus
47%
Trend
stable
Per Platform
ChatGPT
44
Perplexity
61
Gemini
44

About

Sam's Club is Walmart's membership warehouse club chain, operating approximately 600 locations in the United States and Puerto Rico with membership fees of $50 (Plus) or $110 (Club) annually, competing directly with Costco and BJ's Wholesale Club for the warehouse club retail customer. Part of Walmart Inc. (NYSE: WMT), Sam's Club generates approximately $86 billion in annual net sales, making it a significant contributor to Walmart's overall retail empire.

Full profile
Costco logo

Costco

LeaderConsumer Retail

Warehouse Retail

NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.

AI VisibilityBeta
Overall Score
A89
Category Rank
#1 of 1
AI Consensus
46%
Trend
stable
Per Platform
ChatGPT
95
Perplexity
80
Gemini
80

About

Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.

Full profile

AI Visibility Head-to-Head

53
Overall Score
89
#2
Category Rank
#1
47
AI Consensus
46
stable
Trend
stable
44
ChatGPT
95
61
Perplexity
80
44
Gemini
80
62
Claude
97
54
Grok
97

Key Details

Category
Warehouse Club
Warehouse Retail
Tier
Challenger
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Sam's Club
Warehouse Club
Only Costco
Warehouse Retail

Integrations

Only Costco
Sam's Club is classified as company (part of Walmart). Costco is classified as company.

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