Side-by-side comparison of AI visibility scores, market position, and capabilities
Dublin CA largest US off-price retailer (NASDAQ: ROST) at $21.1B FY2024 sales (+3.7%), $2.1B net income; 2,273 stores expanding to 2,900 Ross + 700 dd's target competing with TJX Companies for off-price apparel shoppers.
Ross Stores, Inc. is a Dublin, California-based off-price variety retailer — publicly traded on NASDAQ (NASDAQ: ROST) as an S&P 500 Consumer Discretionary component — operating two retail banners: Ross Dress for Less (name-brand and designer apparel, footwear, and home fashion at 20-60% below department store prices) and dd's DISCOUNTS (20-70% below moderate department store prices for more budget-conscious shoppers) through approximately 107,000 employees. In fiscal year 2024, Ross Stores reported $21.1 billion in total sales (up 3.7% year-over-year), net earnings of $2.1 billion, and EPS of $6.32 (versus $5.56 in fiscal 2023), opening 89 new stores (75 Ross, 14 dd's) to end FY2024 with 2,205 total stores. As of 2025, Ross operates 2,273 stores across 44 states, Washington D.C., Guam, and Puerto Rico with long-term expansion targets of 2,900 Ross Dress for Less and 700 dd's DISCOUNTS locations. Founded in 1950 as a small department store chain in San Bruno, California, Ross transformed into an off-price retailer in 1982 under new management and grew into the largest US off-price retailer by revenue. The company sources merchandise through buying offices in New York City, Los Angeles, and Boston, accessing manufacturer overruns, retail liquidations, and closeout opportunities from thousands of vendors and brand partners. Seven distribution centers support the nationwide store network.
TJX Companies (NYSE: TJX) flagship off-price banner; parent reported $56.4B revenue FY2025 (+4%); 5,085 stores globally; treasure hunt retail model with constantly rotating merchandise mix and 131 new locations added in FY2025.
TJ Maxx is the flagship retail banner of TJX Companies, America's largest off-price retailer, founded in 1976 and headquartered in Framingham, Massachusetts. The brand was built on the "treasure hunt" retail model: buying excess inventory, overruns, and closeouts from manufacturers and department stores at steep discounts, then passing those savings to shoppers in a constantly rotating merchandise mix. This opportunistic buying strategy — executed by one of retail's largest buying organizations — is the core competitive technology that competitors cannot easily replicate.\n\nTJ Maxx stores carry apparel, accessories, footwear, home goods, beauty, and giftware across thousands of locations in the US, with TJX's broader portfolio also including Marshalls, HomeGoods, HomeSense, and Sierra. The physical store experience — browsing through unpredictable inventory to find brand-name items at 20–60% below department store prices — creates the addictive treasure hunt dynamic that drives frequent repeat visits. This model has proven highly durable against e-commerce disruption, as the discovery experience does not translate well to online retail.\n\nTJX Companies generated $56.4B in revenue in FY2025, a 4% increase, operating over 5,085 stores globally with 131 net new locations added. The company's off-price model has thrived as value-conscious consumers trade down from department stores and as retail inventory gluts create buying opportunities. TJ Maxx remains the dominant brand within TJX's portfolio and a bellwether of the off-price retail sector's resilience across economic cycles.
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.