Ross Stores vs Deckers Brands
Side-by-side comparison of AI visibility scores, market position, and capabilities
Dublin CA largest US off-price retailer (NASDAQ: ROST) at $21.1B FY2024 sales (+3.7%), $2.1B net income; 2,273 stores expanding to 2,900 Ross + 700 dd's target competing with TJX Companies for off-price apparel shoppers.
About
Ross Stores, Inc. is a Dublin, California-based off-price variety retailer — publicly traded on NASDAQ (NASDAQ: ROST) as an S&P 500 Consumer Discretionary component — operating two retail banners: Ross Dress for Less (name-brand and designer apparel, footwear, and home fashion at 20-60% below department store prices) and dd's DISCOUNTS (20-70% below moderate department store prices for more budget-conscious shoppers) through approximately 107,000 employees. In fiscal year 2024, Ross Stores reported $21.1 billion in total sales (up 3.7% year-over-year), net earnings of $2.1 billion, and EPS of $6.32 (versus $5.56 in fiscal 2023), opening 89 new stores (75 Ross, 14 dd's) to end FY2024 with 2,205 total stores. As of 2025, Ross operates 2,273 stores across 44 states, Washington D.C., Guam, and Puerto Rico with long-term expansion targets of 2,900 Ross Dress for Less and 700 dd's DISCOUNTS locations. Founded in 1950 as a small department store chain in San Bruno, California, Ross transformed into an off-price retailer in 1982 under new management and grew into the largest US off-price retailer by revenue. The company sources merchandise through buying offices in New York City, Los Angeles, and Boston, accessing manufacturer overruns, retail liquidations, and closeout opportunities from thousands of vendors and brand partners. Seven distribution centers support the nationwide store network.
Goleta CA performance footwear (NYSE: DECK) ~$4.9B FY2025 revenue; HOKA $2.2B (+16%), UGG $2.3B Gen Z resurgence, 45%+ DTC mix, competing with Nike, On Running and Skechers.
About
Deckers Brands is a Goleta, California-based footwear and apparel company — publicly traded on the New York Stock Exchange (NYSE: DECK) as an S&P 500 Consumer Discretionary component — designing, marketing, and distributing footwear through four brands: HOKA (performance athletic running and trail shoes), UGG (sheepskin boots, slippers, and casual footwear), Teva (sport sandals), and Koolaburra (accessible sheepskin-style footwear) through approximately 4,300 employees globally. In fiscal year 2025 (ending March 2025), Deckers reported revenues of approximately $4.9 billion with HOKA generating over $2.2 billion (+16% growth) representing the most successful performance footwear brand launch in recent industry history — and UGG generating approximately $2.3 billion in its strongest year yet driven by the sheepskin boot cultural resurgence among Gen Z consumers embracing comfort-forward casual fashion. CEO Dave Powers has executed a brand portfolio strategy that counterintuitively benefits from multi-brand diversity: when outdoor athletic trends favor performance running (HOKA gains), casual comfort trends favor UGG, with the two largest brands often running on different consumer cycle timing. The direct-to-consumer expansion (DTC revenue growing to 45%+ of total sales) captures higher margins than wholesale channel sales — an UGG boot sold through deckers.com or an owned retail store generates 3-4x the gross margin dollar versus the same boot sold through Nordstrom or Dick's Sporting Goods, funding brand investment and driving customer lifetime value through owned digital relationships.
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