Ross Stores vs Costco

Side-by-side comparison of AI visibility scores, market position, and capabilities

Costco leads in AI visibility (89 vs 78)
Ross Stores logo

Ross Stores

LeaderConsumer Retail

Enterprise

Dublin CA largest US off-price retailer (NASDAQ: ROST) at $21.1B FY2024 sales (+3.7%), $2.1B net income; 2,273 stores expanding to 2,900 Ross + 700 dd's target competing with TJX Companies for off-price apparel shoppers.

AI VisibilityBeta
Overall Score
B78
Category Rank
#290 of 290
AI Consensus
61%
Trend
stable
Per Platform
ChatGPT
72
Perplexity
69
Gemini
78

About

Ross Stores, Inc. is a Dublin, California-based off-price variety retailer — publicly traded on NASDAQ (NASDAQ: ROST) as an S&P 500 Consumer Discretionary component — operating two retail banners: Ross Dress for Less (name-brand and designer apparel, footwear, and home fashion at 20-60% below department store prices) and dd's DISCOUNTS (20-70% below moderate department store prices for more budget-conscious shoppers) through approximately 107,000 employees. In fiscal year 2024, Ross Stores reported $21.1 billion in total sales (up 3.7% year-over-year), net earnings of $2.1 billion, and EPS of $6.32 (versus $5.56 in fiscal 2023), opening 89 new stores (75 Ross, 14 dd's) to end FY2024 with 2,205 total stores. As of 2025, Ross operates 2,273 stores across 44 states, Washington D.C., Guam, and Puerto Rico with long-term expansion targets of 2,900 Ross Dress for Less and 700 dd's DISCOUNTS locations. Founded in 1950 as a small department store chain in San Bruno, California, Ross transformed into an off-price retailer in 1982 under new management and grew into the largest US off-price retailer by revenue. The company sources merchandise through buying offices in New York City, Los Angeles, and Boston, accessing manufacturer overruns, retail liquidations, and closeout opportunities from thousands of vendors and brand partners. Seven distribution centers support the nationwide store network.

Full profile
Costco logo

Costco

LeaderConsumer Retail

Warehouse Retail

NASDAQ: COST warehouse club at $249.6B FY2024 revenue with 73.4M cardholders and $50B+ Kirkland Signature; 90%+ renewal rate with $65/$130 membership fee competing with Sam's Club for warehouse retail.

AI VisibilityBeta
Overall Score
A89
Category Rank
#1 of 1
AI Consensus
46%
Trend
stable
Per Platform
ChatGPT
95
Perplexity
80
Gemini
80

About

Costco Wholesale Corporation is an Issaquah, Washington-based membership warehouse club — listed on NASDAQ (NASDAQ: COST) — operating 897 warehouse locations globally (as of mid-2025) across the United States, Canada, United Kingdom, Japan, Korea, Australia, Spain, France, China, and Iceland, providing paid members (73.4 million cardholders representing 136.8 million authorized users as of fiscal year end 2024) with bulk merchandise, groceries, electronics, appliances, tires, optical services, pharmacy, and the Kirkland Signature private label brand at prices consistently below traditional retail channels. Costco generated $249.6 billion in total revenue in fiscal year 2024 (ended September 2024, +5% year-over-year), with membership fee revenue of $4.83 billion providing the financial foundation that enables Costco's famously low product margins.

Full profile

AI Visibility Head-to-Head

78
Overall Score
89
#290
Category Rank
#1
61
AI Consensus
46
stable
Trend
stable
72
ChatGPT
95
69
Perplexity
80
78
Gemini
80
86
Claude
97
77
Grok
97

Key Details

Category
Enterprise
Warehouse Retail
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Costco
Warehouse Retail

Integrations

Only Ross Stores
Only Costco
Ross Stores is classified as company. Costco is classified as company.

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.