Roofstock vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Online marketplace for buying and selling occupied single-family rental homes; provides inspection reports, neighborhood analytics, and PM referrals for remote investors. Oakland, CA.
About
Roofstock is an Oakland-based online marketplace that enables investors to buy and sell single-family rental properties that are already tenant-occupied, along with certified properties that have been vetted for investment-grade quality. Roofstock provides investors with detailed property reports including inspection findings, neighborhood analytics, historical financial performance, and property management referrals, enabling data-driven investment decisions without visiting properties in person. The marketplace is designed for investors buying properties remotely in markets they do not live in — a major behavioral shift from traditional real estate investing. Roofstock has expanded to offer a white-glove advisory service for institutional investors acquiring large rental portfolios and a fractional ownership product, Roofstock One, for retail investors. Founded in 2015, Roofstock raised over $365M from investors including Khosla Ventures, SVB Capital, and Softbank Vision Fund, reaching a $1.9B valuation. It has facilitated over $5B in transaction volume and competes with Doorvest, Arrived Homes, and direct real estate wholesalers in the investment property marketplace.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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