Roofr vs Certinia
Side-by-side comparison of AI visibility scores, market position, and capabilities
Roofing Estimating & Proposal Platform
Roofr raised $23M+ for instant aerial roof measurement and proposal software, letting roofing contractors deliver accurate estimates faster than any manual method (San Francisco, 2016).
About
Roofr is a roofing estimating and proposal platform that provides instant roof measurements from aerial imagery combined with professional proposal creation tools, enabling roofing contractors to deliver accurate estimates and polished proposals to homeowners more quickly and professionally than traditional methods allow. Founded in 2016 and headquartered in San Francisco, California, Roofr has raised more than $23 million and built a growing customer base among residential roofing contractors in North America. The company's integrated approach to measurement and proposal — combining instant aerial measurement with customizable proposal templates in a single workflow — differentiates it from competitors that provide measurement data separately from proposal software.\n\nRoofr's platform delivers instant roof measurement reports generated from satellite imagery, providing area, pitch, and facet measurements within minutes of entering an address without waiting for aerial imagery orders. Proposal creation tools allow contractors to build professional, branded proposals that include measurement data, selected materials, pricing, photos, and payment options in a format homeowners can review and digitally sign. The platform tracks proposal views and responses, allowing sales teams to follow up at the right moment. Payment collection tools support deposit collection and final payment processing directly through the platform.\n\nRoofr competes with EagleView and Hover in roof measurement and with JobNimbus, AccuLynx, and other contractor CRMs in the broader roofing software space. Its integration of measurement and proposal in a single affordable platform at a price point accessible to smaller roofing contractors has driven strong adoption among contractors looking for a modern alternative to manual measurement and PDF proposals. The company has been adding CRM and job management features to expand from measurement and proposal into a more complete business management platform for roofing companies.
Salesforce-native ERP and PSA platform for services businesses; unified financials, project delivery, and revenue recognition built on Salesforce infrastructure.
About
Certinia (formerly FinancialForce) is a cloud ERP and professional services automation (PSA) platform built natively on Salesforce, enabling services-centric businesses to manage financials, project delivery, workforce planning, and customer success in a single unified system. Founded in 2009 as FinancialForce by Salesforce Ventures and Unit4, the company rebranded to Certinia in 2023 to signal its broader platform vision beyond finance. Headquartered in San Francisco and serving over 1,400 customers globally, Certinia targets professional services firms, consulting practices, and technology companies that run their entire business on Salesforce CRM.
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