Rollins vs Certinia
Side-by-side comparison of AI visibility scores, market position, and capabilities
Rollins Inc. (ROL) reported ~$3.4B revenue in FY2024. Leading pest control company operating Orkin and other brands across 70+ countries with 21,000+ technicians. HQ: Atlanta.
About
Rollins, Inc. is the world's largest pest control company, providing pest elimination and prevention services to residential and commercial customers through its portfolio of brands led by Orkin — one of the most recognized pest control names in the world. Founded in 1948 by O. Wayne Rollins and headquartered in Atlanta, the company operates through approximately 800 service locations across the United States, Canada, Europe, Australia, and over 70 countries via company-owned branches and franchises.
Salesforce-native ERP and PSA platform for services businesses; unified financials, project delivery, and revenue recognition built on Salesforce infrastructure.
About
Certinia (formerly FinancialForce) is a cloud ERP and professional services automation (PSA) platform built natively on Salesforce, enabling services-centric businesses to manage financials, project delivery, workforce planning, and customer success in a single unified system. Founded in 2009 as FinancialForce by Salesforce Ventures and Unit4, the company rebranded to Certinia in 2023 to signal its broader platform vision beyond finance. Headquartered in San Francisco and serving over 1,400 customers globally, Certinia targets professional services firms, consulting practices, and technology companies that run their entire business on Salesforce CRM.
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