Rightway vs CoverMyMeds

Side-by-side comparison of AI visibility scores, market position, and capabilities

Rightway logo

Rightway

ChallengerHealthcare

Care Navigation & Pharmacy Benefits Management

Rightway is the most transparent PBM and care navigation platform for employers; delivers 16.1% lower pharmacy costs and 15% medical cost savings; launched 2025 rebrand as integrated PBM + care navigation leader.

About

Rightway is a healthcare benefits company that combines Pharmacy Benefits Management (PBM) and personalized care navigation in a single integrated platform for self-insured employers. Founded in 2017 and headquartered in New York City, Rightway positions itself as the most transparent and member-focused PBM in the market — operating on fully aligned, pass-through pricing with a 100% transparency model and a total pharmacy spend guarantee that traditional PBMs do not offer. The company launched a significant 2025 rebrand marking its evolution from challenger to category leader.

Full profile
CoverMyMeds logo

CoverMyMeds

LeaderHealthcare Revenue Cycle & Health IT

Prior Authorization & Medication Access

Largest prior authorization network in the US connecting 75K+ pharmacies, 750K+ providers, and all payers. Columbus OH; acquired by McKesson; available free to providers and pharmacies;

AI VisibilityBeta
Overall Score
A90
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
98
Perplexity
97
Gemini
92

About

CoverMyMeds is the largest prior authorization platform in the United States, operating a network that connects more than 750,000 providers, 75,000 pharmacies, and virtually all payers to streamline the authorization process for prescription medications. Founded in 2008 in Columbus, Ohio, and acquired by McKesson Corporation in 2017, CoverMyMeds processes millions of prior authorization requests annually and has become foundational infrastructure for the US pharmacy and specialty medication market. The platform is available at no cost to providers and pharmacies and is funded through health plan and PBM partnerships.\n\nCoverMyMeds' network effect is central to its value: because the platform is used by the vast majority of pharmacies and a very large share of prescribing providers, payers can reach their entire provider and pharmacy network through a single connection. The platform supports real-time benefit checks that show the formulary status and prior authorization requirements for a drug at the point of prescribing, enabling providers to make more informed prescribing decisions before a patient reaches the pharmacy counter. Automated electronic prior authorization (ePA) workflows reduce approval times from days to hours for eligible drug-payer combinations.\n\nAs part of McKesson, CoverMyMeds has expanded its capabilities to include specialty medication access solutions, patient assistance program enrollment, and medication adherence tools. The company's RxCrossroads subsidiary provides hub services for specialty pharmaceutical manufacturers, creating a comprehensive access ecosystem that spans from initial authorization through patient support and adherence management.

Full profile

Key Details

Category
Care Navigation & Pharmacy Benefits Management
Prior Authorization & Medication Access
Tier
Challenger
Leader
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only CoverMyMeds
Prior Authorization & Medication Access
CoverMyMeds is classified as product (part of McKesson).

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.