REI vs H&M (Hennes & Mauritz)

Side-by-side comparison of AI visibility scores, market position, and capabilities

REI leads in AI visibility (68 vs 28)

REI

LeaderSporting Goods & Outdoor

Outdoor Retail

Seattle outdoor retail co-op with 23M members returning profits as annual dividends; $3.8B revenue competing with Dick's Sporting Goods for outdoor gear across 180+ stores with Adventures, rentals, and co-op model.

AI VisibilityBeta
Overall Score
B68
Category Rank
#1 of 6
AI Consensus
72%
Trend
down
Per Platform
ChatGPT
61
Perplexity
71
Gemini
67

About

REI (Recreational Equipment Inc.) is a Seattle-based consumer cooperative providing outdoor gear, apparel, footwear, and services for hiking, camping, climbing, cycling, paddling, and snow sports — operating as a member-owned co-op where profits are returned to members through annual dividends rather than shareholders. Founded in 1938 by Lloyd and Mary Anderson with 23 founding members, REI generated approximately $3.8 billion in revenue in fiscal year 2024, operating 180+ retail stores and rei.com in the US — serving 23 million active co-op members and positioning as the outdoor industry's most trusted specialty retailer.

Full profile

H&M (Hennes & Mauritz)

Unknownretail

fashion retail

Global fast-fashion giant with 4,100+ stores across 78 markets. Q1 2026 revenue up 3%; investing in AI personalization and sustainability initiatives.

AI VisibilityBeta
Overall Score
D28
Category Rank
#270 of 1167
AI Consensus
53%
Trend
stable
Per Platform
ChatGPT
31
Perplexity
33
Gemini
21

About

H&M Hennes & Mauritz is a Swedish multinational fashion retailer founded in 1947, operating brands including H&M, COS, & Other Stories, ARKET, and Weekday. The company runs approximately 4,100 stores worldwide with annual revenue of ~$23B, generating 66% of sales from Europe.

Full profile

AI Visibility Head-to-Head

68
Overall Score
28
#1
Category Rank
#270
72
AI Consensus
53
down
Trend
stable
61
ChatGPT
31
71
Perplexity
33
67
Gemini
21
70
Claude
39
62
Grok
21

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