REI vs Google

Side-by-side comparison of AI visibility scores, market position, and capabilities

Google leads in AI visibility (95 vs 89)

REI

LeaderSporting Goods & Outdoor

Outdoor Retail

Seattle outdoor retail co-op with 23M members returning profits as annual dividends; $3.8B revenue competing with Dick's Sporting Goods for outdoor gear across 180+ stores with Adventures, rentals, and co-op model.

AI VisibilityBeta
Overall Score
A89
Category Rank
#1 of 6
AI Consensus
57%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
99
Gemini
86

About

REI (Recreational Equipment Inc.) is a Seattle-based consumer cooperative providing outdoor gear, apparel, footwear, and services for hiking, camping, climbing, cycling, paddling, and snow sports — operating as a member-owned co-op where profits are returned to members through annual dividends rather than shareholders. Founded in 1938 by Lloyd and Mary Anderson with 23 founding members, REI generated approximately $3.8 billion in revenue in fiscal year 2024, operating 180+ retail stores and rei.com in the US — serving 23 million active co-op members and positioning as the outdoor industry's most trusted specialty retailer.

Full profile

Google

LeaderConsumer Technology

LLM Platform

Gemini 3 Ultra outperforms on major benchmarks; Gemini chatbot 750M MAU; AI Overviews reaches 2B monthly users. Google Cloud Vertex AI serves Anthropic + Meta. $2B invested in Anthropic; deep integration of AI across Search, Workspace, Android.

AI VisibilityBeta
Overall Score
A95
Category Rank
#3 of 8
AI Consensus
100%
Trend
down
Per Platform
ChatGPT
99
Perplexity
99
Gemini
99

About

Google is a Mountain View, California-based global technology company — the world's dominant search engine and digital advertising platform — operating Google Search (the most visited website on the internet, processing 8.5 billion+ searches daily), YouTube (2+ billion monthly users, the world's second-largest search engine), Google Ads (the dominant digital advertising marketplace), Android (3 billion+ device operating system), and Google Cloud (the #3 cloud platform). Part of Alphabet Inc. (NASDAQ: GOOGL), Google generated $350+ billion in consolidated Alphabet revenue in fiscal year 2024 with Google Services (Search + YouTube + Google Network) contributing approximately $285 billion.

Full profile

AI Visibility Head-to-Head

89
Overall Score
95
#1
Category Rank
#3
57
AI Consensus
100
stable
Trend
down
84
ChatGPT
99
99
Perplexity
99
86
Gemini
99
82
Claude
99
94
Grok
99

Capabilities & Ecosystem

Capabilities

Only REI
Outdoor Retail
Only Google
LLM Platform
Google is classified as company.

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