REI (Recreational Equipment Inc.) vs Zeffy

Side-by-side comparison of AI visibility scores, market position, and capabilities

REI (Recreational Equipment Inc.) leads in AI visibility (30 vs 26)

REI (Recreational Equipment Inc.)

UnknownSporting Goods & Outdoor

General

Seattle outdoor retail co-op with 23M members returning profits as annual dividends; $3.8B revenue competing with Dick's Sporting Goods for outdoor gear across 180+ stores with Adventures and rental programs.

AI VisibilityBeta
Overall Score
D30
Category Rank
#227 of 1167
AI Consensus
66%
Trend
stable
Per Platform
ChatGPT
35
Perplexity
21
Gemini
23

About

REI (Recreational Equipment Inc.) is a Seattle-based consumer cooperative providing outdoor gear, apparel, footwear, and services for hiking, camping, climbing, cycling, paddling, and snow sports — operating as a member-owned co-op where profits are returned to members through annual dividends rather than shareholders. Founded in 1938 by Lloyd and Mary Anderson with 23 founding members, REI generated approximately $3.8 billion in revenue in fiscal year 2024, operating 180+ retail stores, rei.com, and rental programs in the US — serving 23 million active co-op members and positioning as the outdoor industry's most trusted specialty retailer.

Full profile

Zeffy

EmergingNonprofit Tech

Zero-Fee Fundraising

Montreal zero-fee nonprofit fundraising platform with $1B+ processed; 100% donation pass-through via optional donor tips competing with Donorbox and Classy for nonprofit fundraising technology adoption.

AI VisibilityBeta
Overall Score
D26
Category Rank
#1 of 1
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
19
Perplexity
26
Gemini
17

About

Zeffy is a Montreal-based fundraising platform for nonprofit organizations that charges zero platform fees on donations — asking donors to optionally contribute a tip to cover Zeffy's operating costs rather than deducting fees from each donation, ensuring 100% of every donated dollar reaches the nonprofit cause. Founded in 2019 by Thibaut Davoult and Nicolas Lafleur, Zeffy has processed $1+ billion in nonprofit donations and provides a comprehensive suite including online donation forms, event ticketing, peer-to-peer fundraising campaigns, recurring donation management, and membership management — giving nonprofits a full fundraising platform at genuinely zero cost.

Full profile

AI Visibility Head-to-Head

30
Overall Score
26
#227
Category Rank
#1
66
AI Consensus
68
stable
Trend
stable
35
ChatGPT
19
21
Perplexity
26
23
Gemini
17
30
Claude
29
28
Grok
18

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