Raymond James Financial vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
St. Petersburg FL diversified financial services (NYSE: RJF) ~$1.4T client assets; #1 J.D. Power 2025 investor satisfaction, advisor-centric culture recruiting from wirehouse firms, investment banking competing with Morgan Stanley.
About
Raymond James Financial, Inc. is a St. Petersburg, Florida-based diversified financial services company — publicly traded on the New York Stock Exchange (NYSE: RJF) as an S&P 500 Financials component — providing wealth management, investment banking, asset management, and banking services through approximately 8,700 financial advisors and 15,000+ employees across the United States, Canada, Europe, and the UK. Raymond James manages approximately $1.4 trillion in client assets for individuals, families, institutions, municipalities, and corporations through four primary segments: Private Client Group (financial advisor-managed wealth management), Capital Markets (investment banking, equity research, fixed income trading), Asset Management (mutual funds, separately managed accounts), and Raymond James Bank. In the J.D. Power 2025 U.S. Investor Satisfaction Study, Raymond James achieved the highest ranking for investor satisfaction among those working with a dedicated financial advisor — ranked first in trust, people, and product offerings, and recognized as the most trusted company among advised investors — a distinction that validates Raymond James's advisor-centric culture that has made it a leading destination for financial advisors leaving wirehouse firms. CEO Paul Reilly, who has led Raymond James since 2010, has positioned the company as the advisor-friendly alternative to Wall Street wirehouse firms (Merrill Lynch/BofA, Morgan Stanley, UBS) through independence-preserving payout structures, back-office support, and a partnership culture.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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