Raven Slingshot vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
CNH Industrial's precision agriculture connectivity platform; wireless data transfer between farm equipment and cloud eliminating SD card management for Case IH and New Holland operators.
About
Raven Slingshot (by CNH Industrial's Raven Industries division) is a precision agriculture connectivity platform that enables farmers to use existing cellular and wireless networks to share farm data between precision ag equipment, cloud services, and agronomic management platforms — eliminating the SD card data transfers and manual data management that have historically made precision agriculture workflows cumbersome. Raven Industries was acquired by CNH Industrial (the agricultural equipment conglomerate that owns Case IH and New Holland) in 2021 for $2.1 billion, integrating its precision agriculture technology with CNH's equipment brands.\n\nRaven Slingshot is specifically the wireless data management service within Raven's precision ag portfolio — enabling automatic prescription file delivery to equipment, real-time machine data uploads to the cloud, and seamless data flow between farm management software and field equipment without USB drives or manual downloads. The platform supports prescription-based variable rate application (where field sections receive different seeding rates, fertilizer rates, or chemical application rates based on soil maps) and connects to industry-standard formats used across precision agriculture equipment.\n\nIn 2025, Raven Slingshot operates within CNH Industrial's Agriculture Technology segment, competing with John Deere Operations Center (the dominant precision ag connectivity platform tied to John Deere equipment), Trimble Agriculture, and Climate Corporation for farm data connectivity. CNH's acquisition of Raven provided data and precision ag technology that case IH and New Holland equipment previously lacked relative to John Deere. The 2025 strategy focuses on integrating Raven Slingshot deeply with Case IH and New Holland equipment, expanding autonomous farming capabilities (Raven's autonomy stack for self-steering and autonomous field operations), and building third-party agronomic software partnerships.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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