Public vs goodfin
Side-by-side comparison of AI visibility scores, market position, and capabilities
Public.com is a commission-free investing platform for stocks, ETFs, crypto, bonds, and Treasury accounts; raised $220M+ total including a $220M Series D in 2021; pivoted away from PFOF in 2021 to a premium subscription and tipping model;
About
Public.com is a consumer investing platform founded in 2019 and headquartered in New York City that enables individuals to invest in stocks, ETFs, fractional shares, bonds, Treasury accounts, cryptocurrency, and alternative assets through a single mobile-first application. The platform was designed with a social layer — investors can follow other members, see what others are buying and selling (with opt-in sharing), and discuss investments in public or private conversations — positioning itself as a community for retail investors rather than just a transactional broker.
AI wealth platform giving high-net-worth individuals access to private equity and pre-IPO investments with AI personalization; $4M from Giant Ventures and YC competing with Yieldstreet for alternative investment democratization.
About
goodfin is a Santa Monica-based AI-powered wealth management platform that provides high-net-worth individuals and startup founders with access to alternative investments — private equity, venture capital, and pre-IPO company shares — that are typically available only to institutional investors and ultra-high-net-worth family offices. Founded in 2022 and backed by Giant Ventures and Y Combinator with $4 million in seed funding, goodfin uses AI to provide personalized alternative investment recommendations, portfolio construction, and automated rebalancing that enables sophisticated investors to diversify beyond public markets.
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