Side-by-side comparison of AI visibility scores, market position, and capabilities
AI-personalized hair and skincare DTC brand; $165M revenue in 2024 with 29% growth, expanding into custom skincare in 2025.
Prose is a New York-based personalized beauty company founded in 2017 that uses a proprietary algorithm to formulate custom shampoos, conditioners, hair masks, and skincare products based on an individual consumer consultation covering hair type, scalp condition, lifestyle, and environmental factors. The company manufactures all products in small batches in its Brooklyn facility.\n\nProse achieved $165 million in annual revenue in 2024, representing 29% year-over-year growth, making it one of the fastest-scaling DTC beauty brands in the US. In 2025, the company expanded aggressively into custom skincare — applying the same personalization engine to cleansers, serums, and moisturizers — and opened a second customization center on the West Coast to reduce shipping times and scale production capacity.\n\nThe brand released its first national TV advertising campaign in 2025, signaling a move toward broader mainstream awareness beyond its core DTC subscriber base. Prose competes with Function of Beauty in the personalized haircare space but differentiates through in-house manufacturing, dermatologist-reviewed formulas, and a premium pricing tier that skews toward skincare-savvy millennials.
Indoor vertical farming company using AI-optimized growing systems. San Francisco, CA. Raised $940M+ including $400M from SoftBank. Partners with Walmart for US farms.
Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has raised over $940 million from investors including SoftBank Vision Fund, which invested $200 million in 2017, and has positioned itself as the technology leader in data-driven indoor agriculture.\n\nPlenty's farms use precisely controlled light, temperature, humidity, and nutrient conditions to grow crops that are free from pesticides, use 99% less land, and consume significantly less water than conventional field agriculture. The company's AI systems continuously optimize growing conditions based on sensor data, learning to improve yields and quality across crops and growing cycles.\n\nIn 2022, Plenty announced a landmark partnership with Walmart to supply leafy greens from a new large-scale facility in Compton, California. This partnership provided both a major commercial anchor and significant additional funding from Walmart, validating Plenty's technology and business model at scale. The company also operates a dedicated strawberry R&D partnership with Driscoll's, the world's largest berry company, demonstrating the platform's potential beyond leafy greens.
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