Side-by-side comparison of AI visibility scores, market position, and capabilities
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
Atlanta B2B payments (NYSE: CPAY, rebranded from FLEETCOR) at $3.975B FY2024 revenue; fleet cards, AP automation, Cambridge cross-border payments, Q4 organic growth +12%, adjusted net income $1.4B competing with WEX.
Corpay, Inc. is an Atlanta, Georgia-based B2B payments technology company — publicly traded on the New York Stock Exchange (NYSE: CPAY) as an S&P 500 Financials component (rebranded from FLEETCOR Technologies to Corpay in 2024) — providing corporate fleet card payments, virtual card accounts payable automation, cross-border currency payments, and lodging payment management to corporate, government, and commercial vehicle fleet customers in 100+ countries through approximately 10,000 employees. In fiscal year 2024, Corpay reported record Q4 revenues of $1.034 billion (+10% year-over-year) with organic revenue growth of 12% and adjusted EPS growth of 21%, and full-year revenues of $3.975 billion with adjusted net income of $1.4 billion. The company is organized across three segments: Vehicle Payments (fleet fuel cards, tolling solutions, and vehicle-related expense management — the original FLEETCOR fleet card business), Corporate Payments (virtual cards, AP automation, and cross-border B2B payments through the Cambridge Global Payments platform), and Lodging Payments (corporate lodging payment solutions for trucking, construction, and hospitality workforce programs). CEO Ron Clarke has led Corpay's growth through a decade of acquisitions, rebranding the company as Corpay in 2024 to reflect the expanding portfolio beyond fleet cards into the broader B2B payments market.
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