Primer vs Zeffy

Side-by-side comparison of AI visibility scores, market position, and capabilities

Primer leads in AI visibility (35 vs 26)

Primer

EmergingFinance

General

No-code payment orchestration platform with 80+ processor integrations; visual workflow builder for routing, fraud rules, and retry logic without engineering.

AI VisibilityBeta
Overall Score
D35
Category Rank
#323 of 1167
AI Consensus
69%
Trend
stable
Per Platform
ChatGPT
43
Perplexity
41
Gemini
31

About

Primer is a no-code payment orchestration platform allowing enterprise merchants to manage their entire payment stack — processors, fraud tools, 3DS providers, and payment methods — through a visual workflow builder without engineering resources. Founded in 2020 and headquartered in London, Primer's Automation layer lets merchants define payment flow logic (if card issuer X, route to processor Y; if high-value transaction, apply 3DS; if fraud score > threshold, decline) as visual workflows rather than bespoke code.

Full profile

Zeffy

EmergingNonprofit Tech

Zero-Fee Fundraising

Montreal zero-fee nonprofit fundraising platform with $1B+ processed; 100% donation pass-through via optional donor tips competing with Donorbox and Classy for nonprofit fundraising technology adoption.

AI VisibilityBeta
Overall Score
D26
Category Rank
#1 of 1
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
19
Perplexity
26
Gemini
17

About

Zeffy is a Montreal-based fundraising platform for nonprofit organizations that charges zero platform fees on donations — asking donors to optionally contribute a tip to cover Zeffy's operating costs rather than deducting fees from each donation, ensuring 100% of every donated dollar reaches the nonprofit cause. Founded in 2019 by Thibaut Davoult and Nicolas Lafleur, Zeffy has processed $1+ billion in nonprofit donations and provides a comprehensive suite including online donation forms, event ticketing, peer-to-peer fundraising campaigns, recurring donation management, and membership management — giving nonprofits a full fundraising platform at genuinely zero cost.

Full profile

AI Visibility Head-to-Head

35
Overall Score
26
#323
Category Rank
#1
69
AI Consensus
68
stable
Trend
stable
43
ChatGPT
19
41
Perplexity
26
31
Gemini
17
37
Claude
29
43
Grok
18

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.