PLACE vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
PLACE is an all-in-one real estate team platform with CRM, marketing, HR, and transaction tools; reached unicorn status in 2021; operates in 100+ U.S. and Canadian locations; acquired Remine and launched AI assistant Gabbi.
About
PLACE is a Seattle-based real estate technology company that provides a comprehensive business operating system for top-performing real estate teams and team leaders. Founded by Ben Kinney and Chris Suarez — two of the most successful real estate team builders in North America — PLACE recognized that high-producing real estate teams needed a platform that unified all the business functions typically handled by separate vendors: CRM and lead generation, transaction management, marketing automation, HR and recruiting tools, financial management, legal support, and agent training and development.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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