Percent vs Blackstone Inc.
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC YC W20 private credit investment marketplace with $1B+ in deals funded at up to 20% returns; democratizing institutional private debt access for accredited investors as global private debt fundraising hit $196B in 2024.
About
Percent is a New York City-based private credit investment marketplace — backed by Y Combinator (W20) — providing accredited investors and institutions with access to private credit investment opportunities (asset-backed lending, corporate credit, structured products) that have historically been accessible only to large institutional investors, having facilitated over $1 billion in total deal funding with potential annualized returns of up to 20%. Founded in 2018, Percent operates in the rapidly growing alternative investments market where private debt fundraising reached $196.1 billion globally in 2024, democratizing access to an asset class that represents 50% of asset management industry revenue despite comprising less than 20% of assets under management.
New York alternative asset manager (NYSE: BX) at $1.2T AUM; 2024 revenue $11.37B (+53%), AirTrunk A$24B Asia-Pacific data center acquisition, distributable earnings $6B competing with Apollo and KKR.
About
Blackstone Inc. is a New York City, New York-based alternative asset management company — publicly traded on the New York Stock Exchange (NYSE: BX) as an S&P 500 Financials component — managing $1.2 trillion in assets under management across private equity, real estate, credit and insurance, and hedge fund solutions through approximately 4,900 employees serving institutional investors, sovereign wealth funds, pension funds, insurance companies, and high-net-worth individuals globally. Founded in 1985 by Stephen Schwarzman and Peter G. Peterson, Blackstone grew from a boutique M&A advisory into the world's largest alternative asset manager. In fiscal year 2024, Blackstone reported revenue of $11.37 billion (+53% year-over-year) and distributable earnings of $6.0 billion (+18%), reflecting strong performance across its diversified alternative asset portfolio. AUM reached $1.2 trillion by mid-2025. CEO Steve Schwarzman and President Jonathan Gray lead the firm. Blackstone's landmark 2024 transaction was the A$24 billion acquisition of AirTrunk — Asia-Pacific's largest data center platform — through its real estate funds, positioning Blackstone as a dominant owner of AI infrastructure in the world's fastest-growing digital economy.
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