Peanut vs Ulta Beauty
Side-by-side comparison of AI visibility scores, market position, and capabilities
Social Network for Women Across Fertility, Pregnancy & Motherhood
Peanut is a social networking app connecting women across fertility, pregnancy, new motherhood, and menopause; combines community groups, peer advice, and expert content; raised $25M Series B;
About
Peanut is a consumer social networking company founded in 2017 by Michelle Kennedy and headquartered in London, UK. The company operates a mobile app designed to connect women across major life stages including fertility and IVF journeys, pregnancy, new motherhood, and perimenopause and menopause. Peanut functions similarly to a community and support network, allowing women to find and connect with like-minded peers nearby, join topic-specific groups, seek advice on parenting and health questions, and access expert-authored content on women's health topics. The platform emphasizes the social isolation that can accompany major reproductive life transitions and positions peer connection as a meaningful form of support alongside clinical care.
NASDAQ-listed (ULTA) largest US beauty retailer with 1,400+ stores and 44M loyalty members; prestige-to-mass-plus-salon format competing with Sephora and Target shop-in-shop for total beauty spend.
About
Ulta Beauty is the largest US beauty retailer — operating 1,400+ stores across 50 states that combine prestige, mass-market, and salon product sales with in-store salon and beauty services in a single destination format that no other beauty retailer matches. Listed on NASDAQ (NASDAQ: ULTA), Ulta generated approximately $11.3 billion in net sales in fiscal year 2024 and operates the Ultamate Rewards loyalty program with 44+ million members, which is among the largest loyalty programs in US retail.
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