Paychex vs Broadridge Financial Solutions

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (81 vs 78)
Paychex logo

Paychex

LeaderManufacturing

Enterprise

Rochester NY HCM and payroll platform (NASDAQ: PAYX) at $5.5B+ FY2025 revenue; $4.1B Paycor HCM acquisition (April 2025) adding 49,000 clients competing with ADP for US small and mid-market HR platform.

AI VisibilityBeta
Overall Score
A81
Category Rank
#9 of 272
AI Consensus
87%
Trend
up
Per Platform
ChatGPT
83
Perplexity
82
Gemini
84

About

Paychex, Inc. is a Rochester, New York-based human capital management (HCM) and payroll company — publicly traded on NASDAQ (NASDAQ: PAYX) as an S&P 500 component — serving nearly 800,000 clients across the United States and Europe with payroll processing, HR technology, employee benefits administration, retirement services, insurance services, and PEO/ASO solutions through the Paychex Flex cloud platform. In fiscal year 2025, Paychex reported annual revenue exceeding $5.5 billion with more than 16,000 employees. In April 2025, Paychex completed the acquisition of Paycor HCM for approximately $4.1 billion — the largest acquisition in Paychex history — adding 2,900 employees, 49,000 clients, and HCM capabilities for 2.7 million employees, significantly expanding Paychex's presence in the mid-market and enterprise segments. AI-powered Paychex Recruiting CoPilot and HR analytics tools reflect Paychex's technology investment. Founded in 1971 by Tom Golisano in Rochester with $3,000 in initial capital, Paychex pioneered affordable payroll outsourcing for small businesses.

Full profile
Broadridge Financial Solutions logo

Broadridge Financial Solutions

LeaderManufacturing

Enterprise

Lake Success NY financial market infrastructure (NYSE: BR) $6.1B FY2024 revenue; processes 80% of US proxy votes, 100M+ investor accounts, Itiviti acquisition, competing with Computershare and FIS.

AI VisibilityBeta
Overall Score
B78
Category Rank
#53 of 272
AI Consensus
72%
Trend
stable
Per Platform
ChatGPT
83
Perplexity
80
Gemini
83

About

Broadridge Financial Solutions, Inc. is a Lake Success, New York-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: BR) as an S&P 500 Financials component — providing investor communications, proxy processing, regulatory compliance reporting, capital markets trading infrastructure, and wealth management technology to banks, broker-dealers, asset managers, and public companies through approximately 14,000 employees in 21 countries. In fiscal year 2024 (ending June 2024), Broadridge reported revenues of $6.1 billion and adjusted earnings per share of $8.00, with Investor Communication Solutions (ICS — proxy processing, regulatory mailings, shareholder communications for 6,000+ public companies and 100+ million investor accounts) generating the largest revenue segment and Governance, Technology and Infrastructure (GTI — fixed income trade processing, equity and derivatives clearing, wealth management platform) generating growth. CEO Tim Gokey has positioned Broadridge as mission-critical financial market infrastructure: Broadridge processes approximately 80% of all US equity proxy votes, manages post-trade operations for trillions of dollars of daily securities transactions, and operates the technology backbone of thousands of financial institutions' investor communications programs — making Broadridge as embedded in global capital markets operations as SWIFT is in international wire transfers. The 2023 acquisition of Itiviti (capital markets trading and analytics technology, $2.5 billion acquisition) expanded Broadridge's global capital markets footprint into European and Asian equities trading technology.

Full profile

AI Visibility Head-to-Head

81
Overall Score
78
#9
Category Rank
#53
87
AI Consensus
72
up
Trend
stable
83
ChatGPT
83
82
Perplexity
80
84
Gemini
83
87
Claude
72
86
Grok
82

Key Details

Category
Enterprise
Enterprise
Tier
Leader
Leader
Entity Type
company
company

Track AI Visibility in Real Time

Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.