Oxford Nanopore Technologies vs Illumina

Side-by-side comparison of AI visibility scores, market position, and capabilities

Illumina leads in AI visibility (79 vs 19)
Oxford Nanopore Technologies logo

Oxford Nanopore Technologies

GrowthLife Sciences & BioTech

Long-Read Sequencing

UK nanopore sequencing pioneer with portable MinION device; £223M FY2025 revenue (+24% constant currency). Clinical revenues up 60% as sequencing moves to point-of-care.

AI VisibilityBeta
Overall Score
D19
Category Rank
#2 of 2
AI Consensus
58%
Trend
up
Per Platform
ChatGPT
28
Perplexity
25
Gemini
30

About

Oxford Nanopore Technologies (ONT) was spun out of the University of Oxford in 2005, commercializing a radically different sequencing approach: passing DNA strands through biological nanopore proteins embedded in a membrane and detecting characteristic ionic current changes to call bases in real time. This enables ultra-long reads (megabase scale), direct RNA sequencing, and epigenetic base modification detection without prior amplification.\n\nONT's product range spans from the palm-sized MinION (the world's first portable DNA sequencer) to the high-throughput PromethION 2 Solo and PromethION 48 platforms. These instruments have enabled field sequencing for infectious disease outbreak response (COVID-19, mpox, Ebola), real-time clinical microbiology, plant pathogen surveillance, and cancer genomics. The company reported £223 million in FY2025 revenue, representing 24% constant-currency growth, with clinical revenues up 60% and biopharma revenues up 30%.\n\nONT is publicly listed on the London Stock Exchange and holds approximately £300 million in cash. While accuracy has historically lagged Illumina and PacBio, successive chemistry improvements and the Kit14 chemistry have closed the gap for many applications. The company is expanding its presence in clinical diagnostics, with regulatory filings underway in key markets, and remains the benchmark for portable, real-time, and long-read sequencing.

Full profile
Illumina logo

Illumina

LeaderLife Sciences & BioTech

Genomics & Sequencing

World's dominant DNA sequencing platform with ~80% market share; ~$4.34B FY2025 revenue. Powers clinical genomics, oncology diagnostics, and population-scale sequencing.

AI VisibilityBeta
Overall Score
B79
Category Rank
#1 of 1
AI Consensus
56%
Trend
up
Per Platform
ChatGPT
71
Perplexity
79
Gemini
74

About

Illumina was founded in 1998 in San Diego and has grown into the undisputed leader in next-generation sequencing (NGS), with approximately 80% global market share across research and clinical applications. The company's sequencing-by-synthesis (SBS) chemistry and NovaSeq, NextSeq, and MiSeq instrument platforms have become the standard infrastructure for genomic research, clinical oncology, reproductive health, and infectious disease diagnostics worldwide.\n\nIllumina's business model combines high-margin consumable sales (flow cells, reagent kits) with instrument placements, creating a razor-and-blades recurring revenue structure. Its clinical sequencing segment showed accelerating growth in 2025, with clinical consumables revenue up 20% year-over-year in Q4. The company is expanding into spatial transcriptomics and multi-omics with new instruments unveiled at AGBT 2025, broadening its addressable market.\n\nIllumina reported $4.34 billion in FY2025 revenue and guides to $4.5–$4.6 billion for FY2026, with non-GAAP operating margins of ~23%. Having divested Grail (its liquid biopsy subsidiary) following regulatory pressure, Illumina is refocused on its core sequencing franchise and positioned to benefit from continued clinical adoption of genomic medicine.

Full profile

AI Visibility Head-to-Head

19
Overall Score
79
#2
Category Rank
#1
58
AI Consensus
56
up
Trend
up
28
ChatGPT
71
25
Perplexity
79
30
Gemini
74
16
Claude
88
15
Grok
70

Key Details

Category
Long-Read Sequencing
Genomics & Sequencing
Tier
Growth
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Oxford Nanopore Technologies
Long-Read Sequencing
Only Illumina
Genomics & Sequencing

Integrations

Only Illumina

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