Openmart vs Spiff
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF YC W24 AI local business intelligence database with 20M+ businesses and 200M+ contacts; $15.2M total ($2.75M YC/Rebel/Afore seed Aug 2024) competing with ZoomInfo for enterprise sales teams targeting local and regional businesses.
About
Openmart is a San Francisco-based local business intelligence platform — backed by Y Combinator (W24) with $15.2 million in total funding including a $2.75 million seed in August 2024 from Y Combinator, Rebel Fund, and Afore Capital, plus a $500,000 convertible note in January 2024 from 13 investors including MyAsiaVC, TechCrunch, Brighter Capital, and Gaingels — providing enterprise sales teams, marketers, and researchers with AI-powered intelligence on 20 million+ local businesses globally through a living database that continuously ingests millions of live signals from public filings, websites, reviews, and calls. Founded in 2023 by Richard He and Kathryn Wu, Openmart positions as the AI alternative to ZoomInfo and D&B Hoovers for companies selling to local and regional businesses rather than Fortune 500 enterprises.
Sales commission automation acquired by Salesforce for $419M in 2024; real-time commission visibility and automated ICM calculations now embedded in Salesforce Revenue Cloud.
About
Spiff (now Salesforce Spiff) is a sales commission management and incentive compensation platform automating the calculation, payment, and transparency of sales commissions for revenue teams, replacing error-prone spreadsheet-based commission processes with real-time commission visibility for reps and accurate, audit-ready calculations for finance teams. Founded in 2017 in Salt Lake City, Utah, Spiff raised over $110 million before being acquired by Salesforce in February 2024 for an estimated $419 million to strengthen Salesforce's Revenue Cloud offering.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Capabilities
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.