Side-by-side comparison of AI visibility scores, market position, and capabilities
San Francisco CA modern BI platform; raised $50M+; combines SQL workbook flexibility with governed semantic layer for both analysts and business users.
Omni Analytics is a modern business intelligence platform founded in 2022 and headquartered in San Francisco, California. The company was founded by Jamie Davidson, Colin Zima, and Chris Merrick — former leaders at Looker — to build the next generation of business intelligence that combines the analytical flexibility data analysts need with the governed consistency and ease of use that business users require. Looker's LookML-based approach was powerful but required significant data modeling effort before business users could self-serve; Omni aimed to reduce that friction while preserving the governance benefits.\n\nOmni raised $50 million in funding from investors including Andreessen Horowitz, First Round Capital, and notable angels from the data industry. Its platform allows analysts to write SQL directly in a workbook interface, then promote SQL logic to a shared semantic model that becomes the governed foundation for self-service business users. This progressive disclosure approach means analysts can move fast with raw SQL while the data team iterates on the governed model in parallel — unlike LookML, which requires the full model to be defined before any self-service is possible.\n\nOmni's query engine connects directly to the data warehouse for all computations, ensuring that results always reflect the latest data without caching layers that can serve stale results. The platform supports Snowflake, BigQuery, Redshift, Databricks, and DuckDB. Its AI features include natural language to SQL generation and automated insight generation, making it accessible to business users who are not comfortable writing SQL. Omni positions itself as an upgrade path for organizations outgrowing legacy BI tools or frustrated by the complexity of Looker.
Copenhagen Denmark BI platform for modern data teams; connects to Snowflake and BigQuery with fast exploration and metric-driven dashboards.
Steep is a business intelligence and analytics platform founded in 2021 and headquartered in Copenhagen, Denmark. The company was founded by former product and engineering leaders to build a BI tool optimized for the modern data team workflow — fast, warehouse-native query execution, a clean and opinionated UI, and first-class support for the metric-centric analytics workflows that analytics engineering teams are building. Steep positions itself as an alternative to legacy BI tools that carry the weight of decade-old UI paradigms and to overly complex enterprise platforms.\n\nSteep has raised pre-seed funding and operates as a lean, product-focused startup primarily targeting analytics engineering teams in Europe and growing technology companies. Its platform connects directly to Snowflake, BigQuery, and Redshift as the query engine, ensuring that all analysis runs against live warehouse data without intermediate caching layers that can serve inconsistent results. Steep's metric layer allows teams to define business metrics centrally and build dashboards around those metrics rather than one-off SQL queries, promoting consistency in how the company measures performance.\n\nSteep's dashboard experience is designed for both analysts building data products and business stakeholders consuming them, with a clean viewer mode that removes technical noise for non-technical audiences. The platform supports scheduled email and Slack delivery of dashboard snapshots, data alerting for metric threshold monitoring, and embedding for sharing dashboards in internal tools. Steep's European roots and GDPR-compliant data architecture make it a strong fit for European organizations with data residency requirements.
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