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Nu is the world’s largest digital financial services platform outside of Asia, serving over 105 million customers across Brazil, Mexico, and Colombia. The company is the fourth-largest financial insti

Every decision starts with understanding customer needs. Nubank's NPS scores consistently rank among the highest in financial services because the company prioritizes customer experience above all else.

Customer Obsession

Nubank was built to disrupt a broken banking system. The company maintains a challenger mindset, constantly questioning industry conventions and finding better ways to serve customers.

Challenging the Status Quo

By building on modern technology without legacy systems, Nubank operates at a fraction of the cost of traditional banks, passing savings to customers through lower fees and better rates.

Smart Efficiency

Employees are empowered to make decisions and trusted to act in the company's best interest. This culture of ownership enables rapid innovation and responsiveness to market needs.

Ownership & Trust

Nubank is Latin America's largest digital bank serving Brazil, Mexico, and Colombia. $11.5B revenue in 2024 (+58% YoY), $63B valuation, 114M customers. Net income $1.9B in 2024 (+92% YoY). Third-largest financial institution in Brazil by customers.

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David Velez

Founder, Chairman & CEO

Cristina Junqueira

Co-Founder & CEO Nubank Brazil

Edward Wible

Co-Founder

Youssef Lahrech

President

Nubank is a Brazilian neobank headquartered in São Paulo, Brazil. Although it is not formally part of Brazil's National Financial System, Nubank operates as a financial and payment institution regulated and supervised by the Central Bank of Brazil. It is the largest fintech bank in Latin America, with around 88 million customers in Brazil and 6 million between Mexico and Colombia and a revenue of $8 billion. At its initial public offering in December 2021, Nubank was valued at $45 billion. According to the Q3 updates, the company reported a $783 million net income for the July-September period, up 39% year-on-year on a currency-neutral basis.

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About the last step in Nubank process

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BOEING CO

David Velez, Cristina Junqueira, and Edward Wible founded Nubank in Sao Paulo, Brazil, to challenge the country's incumbent banks with a customer-centric digital banking approach.

Company Founded

Launched the iconic purple no-fee credit card managed entirely through a mobile app, disrupting Brazil's high-fee credit card market.

First Product Launch

Reached 1 million customers in Brazil, validating the digital banking model and demonstrating strong product-market fit through organic growth.

1 Million Customers

Launched NuConta digital banking account, expanding beyond credit cards to full digital banking services including savings and payments.

NuConta Launch

Expanded into Mexico, marking the first international market outside Brazil and beginning Latin American regional expansion strategy.

Mexico Expansion

Entered Colombia as third market, further expanding the Latin American digital banking footprint and proving the model's regional scalability.

Colombia Launch

Completed IPO on New York Stock Exchange raising $2.6 billion at $45 billion valuation, becoming one of the largest fintech IPOs ever.

NYSE IPO

Surpassed 50 million customers, becoming the largest neobank in the world by customer count and continuing rapid growth trajectory.

50 Million Customers

Reached 100 million customers in Brazil alone, representing nearly half the country's population and surpassing traditional bank Itau in customer count.

100 Million Brazil Customers

Achieved nearly $2 billion in annual net income on $11.5 billion revenue, demonstrating profitable scale and sustainable unit economics.

$2 Billion Net Income

Received banking license approval in Mexico from CNBV, becoming first SOFIPO to transform into a full bank and enabling expanded product offerings.

Mexico Banking License

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