NotCo vs Deliverect
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI food tech unicorn using Giuseppe AI to reverse-engineer animal products from plants; ~$335M revenue; $1.5B valuation backed by Jeff Bezos and a16z; strategic joint venture with Kraft Heinz to develop plant-based versions of iconic CPG products.
About
NotCo is a Santiago, Chile-founded food technology company founded in 2015 by Matías Muchnick, Pablo Zamora, and Karim Pichara. The company is best known for its proprietary AI engine, Giuseppe, which analyzes the molecular composition of animal-based foods and identifies optimal plant ingredient combinations to replicate taste, texture, and nutrition. NotCo's consumer brand includes Not Burger, Not Chicken, Not Mayo, Not Milk, and Not Protein.\n\nNotCo has raised $428 million in total funding at a $1.5 billion valuation, backed by investors including Jeff Bezos, Andreessen Horowitz, L Catterton, and Tiger Global. Estimated annual revenue is approximately $335 million. The company has a strategic joint venture with Kraft Heinz to develop plant-based versions of iconic Kraft Heinz products under the NotCo brand, giving it access to mass market retail distribution.\n\nIn 2025, NotCo repositioned itself as a B2B platform business, offering its Concept Quant service — an end-to-end AI-powered product development tool — to CPG brands seeking faster, cheaper food and beverage innovation. This pivot reflects a broader industry shift toward software and AI licensing as a complement to physical product sales in food tech.
Ghent Belgium delivery order management platform; integrates DoorDash, Uber Eats, and others into restaurant POS systems; raised $240M+; serves 50,000+ locations globally.
About
Deliverect is a delivery order management platform headquartered in Ghent, Belgium. Founded in 2018, the company has raised over $240M in funding and grown to serve more than 50,000 restaurant and food service locations across more than 40 countries. Deliverect solves a critical operational problem for restaurants: as online food delivery has fragmented across dozens of platforms, restaurants must manage orders from DoorDash, Uber Eats, Grubhub, Just Eat, Deliveroo, and others separately, leading to tablet sprawl, manual re-entry errors, and operational chaos.\n\nDeliverect's platform aggregates orders from all connected delivery platforms into a single stream that routes directly into the restaurant's existing POS system. This eliminates the need for dedicated tablets per delivery platform and ensures that orders flow through standard kitchen workflows without manual re-entry. Deliverect also provides menu management tools that allow operators to update menu items, prices, and availability across all delivery platforms simultaneously from a single dashboard.\n\nDeliverect competes with Otter, ItsaCheckmate, and Omnivore in the order aggregation space but has grown to be the clear market leader through its global platform coverage, breadth of delivery and POS integrations, and aggressive international expansion. The company's focus on enterprise restaurant chains and multi-unit operators has driven large contracts with global QSR brands. Deliverect has also expanded into pickup and table ordering channels, positioning itself as a central digital ordering hub for restaurants of all types.
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