NotCo vs Agreena
Side-by-side comparison of AI visibility scores, market position, and capabilities
AI food tech unicorn using Giuseppe AI to reverse-engineer animal products from plants; ~$335M revenue; $1.5B valuation backed by Jeff Bezos and a16z; strategic joint venture with Kraft Heinz to develop plant-based versions of iconic CPG products.
About
NotCo is a Santiago, Chile-founded food technology company founded in 2015 by Matías Muchnick, Pablo Zamora, and Karim Pichara. The company is best known for its proprietary AI engine, Giuseppe, which analyzes the molecular composition of animal-based foods and identifies optimal plant ingredient combinations to replicate taste, texture, and nutrition. NotCo's consumer brand includes Not Burger, Not Chicken, Not Mayo, Not Milk, and Not Protein.\n\nNotCo has raised $428 million in total funding at a $1.5 billion valuation, backed by investors including Jeff Bezos, Andreessen Horowitz, L Catterton, and Tiger Global. Estimated annual revenue is approximately $335 million. The company has a strategic joint venture with Kraft Heinz to develop plant-based versions of iconic Kraft Heinz products under the NotCo brand, giving it access to mass market retail distribution.\n\nIn 2025, NotCo repositioned itself as a B2B platform business, offering its Concept Quant service — an end-to-end AI-powered product development tool — to CPG brands seeking faster, cheaper food and beverage innovation. This pivot reflects a broader industry shift toward software and AI licensing as a complement to physical product sales in food tech.
Regenerative agriculture carbon program and soil carbon measurement platform. Copenhagen, Denmark. Raised €46M+. Operates across Europe with 1M+ enrolled acres.
About
Agreena is a Copenhagen-based agricultural technology company that operates Europe's leading soil carbon program for arable farmers. Founded in 2018, the company has raised over €46 million and has enrolled more than one million acres of European farmland into its regenerative agriculture carbon certification program.\n\nAgreena's platform guides farmers through the transition to regenerative practices — including no-till, cover cropping, and reduced synthetic inputs — and uses a combination of satellite remote sensing and soil sampling to quantify and verify the resulting carbon sequestration. Farmers receive carbon certificates they can sell to corporate buyers seeking high-integrity agricultural carbon credits.\n\nThe company has built strong relationships with European agribusinesses, cooperatives, and food companies seeking to address Scope 3 agricultural emissions. Agreena's approach of combining farmer incentives with rigorous MRV methodology positions it as a key player in Europe's transition to carbon-smart farming, and the company is expanding its program footprint across Central and Eastern Europe.
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