noodle.ai vs SAP Integrated Business Planning
Side-by-side comparison of AI visibility scores, market position, and capabilities
San Francisco CPG supply chain AI (rebranded Daybreak) at $35M ARR May 2025; $107M total (Dell/TPG/ServiceNow/In-Q-Tel) focusing on Fill-Rate/OTIF for Estée Lauder/Kellogg's competing with o9 Solutions for AI demand planning.
About
Noodle.ai (rebranded as Daybreak) is a San Francisco, California-based enterprise AI supply chain planning platform — backed with $107 million in total funding including a $10 million Series C-II in January 2024 from Dell Technologies Capital, TPG, ServiceNow Ventures, Honeywell Ventures, Nexus Venture Partners, and In-Q-Tel — providing CPG (consumer packaged goods) and manufacturing companies including Estée Lauder and Kellogg's with AI-powered inventory planning, demand forecasting, and fill-rate optimization that targets Fill-Rate, Inventory, and OTIF (On-Time-In-Full) outcomes as the primary business metrics. As of May 2025, Noodle.ai/Daybreak reports $35 million in annual recurring revenue with approximately 105 employees across 6 continents. In January 2024, Stephen R. Collins was appointed CEO (founder Stephen Pratt transitioning to Senior Strategic Advisor) and Jerome Holbus joined as Chief Product Officer. Founded in 2016 in San Francisco.
SAP (NYSE: SAP) cloud supply chain planning with demand sensing, inventory optimization, and S&OP for enterprise manufacturers; competing with Kinaxis and o9 Solutions as the native planning layer for SAP ERP customers.
About
SAP Integrated Business Planning (SAP IBP) is SAP's (NYSE: SAP) cloud-native supply chain planning platform providing demand sensing, inventory optimization, sales and operations planning (S&OP), supply planning, and response management for enterprise supply chains — replacing legacy SAP Advanced Planning and Optimization (APO) as the next-generation SAP planning platform running on SAP HANA in-memory database for real-time multi-echelon supply chain analysis. Part of SAP's $36 billion annual revenue portfolio, IBP serves manufacturers and distributors with complex, multi-tier global supply chains requiring coordinated demand-supply planning across hundreds of facilities and SKUs.
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