News Corp vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 35)
News Corp logo

News Corp

EmergingTechnology

General

New York media and information (NASDAQ: NWSA); FY2025 $8.5B revenue, EBITDA record $1.4B+ (+14%), Foxtel sold to DAZN $2.1B (Dec 2024), WSJ 5.2M+ digital subs competing with Bloomberg for premium journalism and professional info.

AI VisibilityBeta
Overall Score
D35
Category Rank
#1009 of 1158
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
30
Perplexity
31
Gemini
31

About

News Corporation is a New York City, New York-based global media and information services company — publicly traded on NASDAQ (NASDAQ: NWSA/NWS) — operating The Wall Street Journal, Dow Jones, HarperCollins Publishers, the New York Post, The Times, The Sun, The Australian, REA Group digital real estate, and realtor.com through Chairman Lachlan Murdoch and CEO Robert Thomson, reporting FY2025 revenues of approximately $8.5 billion with net income from continuing operations improving 71% to $648 million and Total Segment EBITDA increasing 14% to a record $1.4 billion+. News Corp emerged in its current form on June 28, 2013, when Rupert Murdoch separated the print, publishing, and information assets from the entertainment assets that became 21st Century Fox (now Fox Corporation). The company operates through five primary segments: Digital Real Estate Services (REA Group — the dominant Australian property portal — and Move, which operates realtor.com in the US), Dow Jones (The Wall Street Journal, Barron's, MarketWatch, Factiva — $2.3 billion revenue in FY2024, up 14% YoY, with 5.2+ million digital-only subscriptions growing 16% YoY), Book Publishing (HarperCollins, one of the world's largest trade publishers), News Media (newspapers in the US, UK, and Australia), and Subscription Video Services (Foxtel sold to DAZN in December 2024 for $2.1 billion, completing the divestiture). In FY2024, News Corp reported $9.88 billion in revenue, with digital revenues accounting for approximately 36% of total.

Full profile
IBM logo

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

35
Overall Score
80
#1009
Category Rank
#56
72
AI Consensus
67
up
Trend
up
30
ChatGPT
74
31
Perplexity
71
31
Gemini
84
39
Claude
74
39
Grok
81

Key Details

Category
General
General
Tier
Emerging
Leader
Entity Type
company
company

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