News Corp vs Build-A-Bear Workshop
Side-by-side comparison of AI visibility scores, market position, and capabilities
New York media and information (NASDAQ: NWSA); FY2025 $8.5B revenue, EBITDA record $1.4B+ (+14%), Foxtel sold to DAZN $2.1B (Dec 2024), WSJ 5.2M+ digital subs competing with Bloomberg for premium journalism and professional info.
About
News Corporation is a New York City, New York-based global media and information services company — publicly traded on NASDAQ (NASDAQ: NWSA/NWS) — operating The Wall Street Journal, Dow Jones, HarperCollins Publishers, the New York Post, The Times, The Sun, The Australian, REA Group digital real estate, and realtor.com through Chairman Lachlan Murdoch and CEO Robert Thomson, reporting FY2025 revenues of approximately $8.5 billion with net income from continuing operations improving 71% to $648 million and Total Segment EBITDA increasing 14% to a record $1.4 billion+. News Corp emerged in its current form on June 28, 2013, when Rupert Murdoch separated the print, publishing, and information assets from the entertainment assets that became 21st Century Fox (now Fox Corporation). The company operates through five primary segments: Digital Real Estate Services (REA Group — the dominant Australian property portal — and Move, which operates realtor.com in the US), Dow Jones (The Wall Street Journal, Barron's, MarketWatch, Factiva — $2.3 billion revenue in FY2024, up 14% YoY, with 5.2+ million digital-only subscriptions growing 16% YoY), Book Publishing (HarperCollins, one of the world's largest trade publishers), News Media (newspapers in the US, UK, and Australia), and Subscription Video Services (Foxtel sold to DAZN in December 2024 for $2.1 billion, completing the divestiture). In FY2024, News Corp reported $9.88 billion in revenue, with digital revenues accounting for approximately 36% of total.
Experiential retail where customers stuff and customize plush animals; NYSE-listed with 450+ locations globally growing adult gifting and licensed characters competing with Jellycat.
About
Build-A-Bear Workshop is an interactive retail experience company where customers create personalized stuffed animals in-store — selecting an unstuffed plush animal (bears, bunnies, licensed characters from Disney, Marvel, Star Wars), participating in the stuffing process, adding a heart and making a wish, then dressing and accessorizing their creation. Founded in 1997 by Maxine Clark in St. Louis, Missouri, Build-A-Bear is publicly traded (NYSE: BBW) and operates approximately 450 company-owned and franchised workshop locations globally, generating approximately $450-500 million in annual revenue.\n\nBuild-A-Bear's retail model creates an experience-as-a-product that generates high emotional engagement — the in-store creation process makes the stuffed animal uniquely personal for children and adults, driving gift-giving occasion visits (birthdays, holidays, special events). The workshop format requires significant in-store participation, making it inherently difficult to replicate online, though Build-A-Bear has grown its e-commerce business with DIY kits and personalization options. Licensed character collaborations (Disney princesses, NFL teams, Star Wars, Pokémon) drive repeat visits as new characters are released.\n\nIn 2025, Build-A-Bear competes with Jellycat (premium stuffed animals), Ty (collectible plush), and experiential retail concepts for the children's gift and experience market. The company has been one of the more resilient specialty retailers in the era of e-commerce disruption — because the value proposition is the experience, not just the product, it has maintained relevance while other toy retailers consolidated or closed. The 2025 strategy focuses on expanding licensed character partnerships, growing the adult gifting market (Build-A-Bear has found success with pop culture adult audiences), and developing digital integration (virtual customization tools, augmented reality) to complement the in-store experience.
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