Newfront vs Kin Insurance

Side-by-side comparison of AI visibility scores, market position, and capabilities

Kin Insurance leads in AI visibility (69 vs 39)
Newfront logo

Newfront

EmergingInsurance Tech

Commercial Insurance Brokerage

Newfront is a technology-first commercial insurance brokerage that modernizes the broker experience with real-time data, digital workflows, and expert advisory for mid-market and enterprise clients. HQ: San Francisco.

AI VisibilityBeta
Overall Score
D39
Category Rank
#1 of 1
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
35
Perplexity
32
Gemini
44

About

Newfront is a technology-enabled commercial insurance brokerage that combines experienced insurance advisors with proprietary software to modernize the insurance buying and management experience for mid-market and enterprise companies. Founded in 2017, Newfront built a digital platform that gives clients real-time visibility into their insurance programs — claims status, policy terms, renewal timelines, and risk analytics — through a dashboard rather than email threads and PDF certificates. The company employs licensed insurance brokers who advise clients on commercial property, casualty, benefits, and specialty coverage.

Full profile
Kin Insurance logo

Kin Insurance

LeaderInsurance Tech

General

Chicago DTC homeowners insurtech (founded 2016); $50M Series E $2B valuation (Sep 2025) total $476M raised, $495M premiums (+43%), 160K policyholders in cat markets, IPO filing planned 2025 competing with Hippo for catastrophe insurance.

AI VisibilityBeta
Overall Score
B69
Category Rank
#63 of 1158
AI Consensus
53%
Trend
stable
Per Platform
ChatGPT
76
Perplexity
79
Gemini
69

About

Kin Insurance is a Chicago, Illinois-based direct-to-consumer homeowners insurtech — having raised $476 million total including a $50 million Series E in September 2025 at a $2 billion pre-money valuation led by QED Investors and Activate Capital, plus $200 million in debt financing from Wellington Management — providing technology-driven homeowners insurance in catastrophe-exposed markets including Florida, Texas, California, Louisiana, Georgia, Alabama, Mississippi, South Carolina, Tennessee, Arizona, and Virginia where traditional insurers are retreating. Founded in 2016 by CEO Sean Harper, Lucas Ward, Sebastian Villarreal, and Stephen Wooten (entrepreneurs with fintech backgrounds from Groupon, Insight Venture Partners, and Avant), Kin operates as a Managing General Agent (MGA) writing policies on behalf of reciprocal exchanges it manages — a structure that gives Kin underwriting control and risk management authority while distributing policy risk through the reciprocal exchange mechanism rather than Kin's own balance sheet. In fiscal year 2024, Kin wrote $495.3 million in premiums (up 43% from $346.3 million in 2023), generated $156.1 million in total revenue (+48% YoY), served 160,000 policyholders (up from 115,000 in 2023), and the reciprocal exchanges it manages achieved their first full year of profitability with $12 million in operating income (+126%). The company's total insured property value surpassed $100 billion by April 2025, and Kin employs 800 people.

Full profile

AI Visibility Head-to-Head

39
Overall Score
69
#1
Category Rank
#63
72
AI Consensus
53
up
Trend
stable
35
ChatGPT
76
32
Perplexity
79
44
Gemini
69
39
Claude
62
36
Grok
62

Key Details

Category
Commercial Insurance Brokerage
General
Tier
Emerging
Leader
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Newfront
Commercial Insurance Brokerage

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