Newfront vs IBM

Side-by-side comparison of AI visibility scores, market position, and capabilities

IBM leads in AI visibility (80 vs 39)
Newfront logo

Newfront

EmergingInsurance Tech

Commercial Insurance Brokerage

Newfront is a technology-first commercial insurance brokerage that modernizes the broker experience with real-time data, digital workflows, and expert advisory for mid-market and enterprise clients. HQ: San Francisco.

AI VisibilityBeta
Overall Score
D39
Category Rank
#1 of 1
AI Consensus
72%
Trend
up
Per Platform
ChatGPT
35
Perplexity
32
Gemini
44

About

Newfront is a technology-enabled commercial insurance brokerage that combines experienced insurance advisors with proprietary software to modernize the insurance buying and management experience for mid-market and enterprise companies. Founded in 2017, Newfront built a digital platform that gives clients real-time visibility into their insurance programs — claims status, policy terms, renewal timelines, and risk analytics — through a dashboard rather than email threads and PDF certificates. The company employs licensed insurance brokers who advise clients on commercial property, casualty, benefits, and specialty coverage.

Full profile
IBM logo

IBM

LeaderEnterprise Software

General

Armonk NY hybrid cloud and enterprise AI (NYSE: IBM) at $62.8B revenue; $6B+ generative AI bookings, record $12.7B free cash flow 2024, DataStax acquisition for watsonx vector database competing with Microsoft Azure for enterprise AI.

AI VisibilityBeta
Overall Score
A80
Category Rank
#56 of 1158
AI Consensus
67%
Trend
up
Per Platform
ChatGPT
74
Perplexity
71
Gemini
84

About

International Business Machines Corporation (IBM) is an Armonk, New York-based global technology and consulting company — publicly traded on the New York Stock Exchange (NYSE: IBM) as an S&P 500 component — providing hybrid cloud infrastructure, artificial intelligence software, and enterprise IT consulting through approximately 270,300 employees in 170 countries with $62.8 billion in annual revenue. Founded on June 16, 1911, as Computing-Tabulating-Recording Company through a merger orchestrated by financier Charles Ranlett Flint, renamed IBM in 1924 under Thomas Watson Sr., IBM has undergone multiple strategic transformations over its 110+ year history: building the System/360 mainframe platform (1964), launching the IBM PC (1981), selling the PC division to Lenovo (2005, $1.75B), and completing the $34 billion Red Hat acquisition (2019) that repositioned IBM as a hybrid cloud platform company. CEO Arvind Krishna (appointed April 2020) has focused IBM's strategy on three areas: hybrid cloud (powered by Red Hat OpenShift, the enterprise Kubernetes platform), AI (the watsonx platform for enterprise AI model development and deployment), and enterprise consulting. Under Krishna, IBM recorded $12.7 billion in free cash flow in 2024 (a company record), surpassed $6 billion in generative AI bookings since June 2023, and saw the stock price double — trading at all-time highs through 2024-2025. IBM announced the DataStax acquisition in 2025 to deepen watsonx's data layer with AstraDB (vector database for AI applications), DataStax Enterprise (Apache Cassandra), and Langflow (low-code AI agent development).

Full profile

AI Visibility Head-to-Head

39
Overall Score
80
#1
Category Rank
#56
72
AI Consensus
67
up
Trend
up
35
ChatGPT
74
32
Perplexity
71
44
Gemini
84
39
Claude
74
36
Grok
81

Capabilities & Ecosystem

Capabilities

Only Newfront
Commercial Insurance Brokerage
IBM is classified as company.

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