Nasdaq, Inc. vs Decimal
Side-by-side comparison of AI visibility scores, market position, and capabilities
Exchange-to-fintech transformation; $7.4B FY2024 revenue; $10.5B Adenza acquisition 2023 adds bank risk/regulatory SaaS; Nasdaq-100 index powers $300B+ benchmarked assets including QQQ.
About
Nasdaq, Inc. is a global technology company and exchange operator that has transformed from a stock market into a diversified financial infrastructure and capital markets technology provider, founded in 1971 as the world's first electronic stock exchange and headquartered in New York City, trading on Nasdaq (NDAQ). The company generated approximately $7.4 billion in net revenues for FY2024 under CEO Adena Friedman, who has led Nasdaq's strategic evolution from exchange operator to enterprise software and services company. The landmark $10.5 billion acquisition of Adenza—completed in November 2023—combined Calypso Technology and AxiomSL under one umbrella, providing risk management, treasury management, and regulatory reporting software to banks, broker-dealers, and asset managers globally, dramatically expanding Nasdaq's financial technology footprint.
Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.
About
Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.
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