MycoTechnology vs Reese's
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mycelium fermentation platform for B2B food ingredients; raised $215M+ from Tyson Ventures, Kellogg's, Campbell Soup, and General Mills;
About
MycoTechnology is an Aurora, Colorado-based food technology company founded in 2013 by Alan Hahn and Pete Lubar. The company uses mycelium fermentation to transform plant proteins and other agricultural inputs into superior food ingredients, primarily FermentIQ — a mushroom-mycelium fermented pea and rice protein blend that offers improved taste, digestibility, and amino acid profile compared to standard plant proteins.\n\nMycoTechnology has raised over $215 million in venture and strategic funding from investors including Tyson Ventures, General Mills Ventures, Kellogg's, Campbell Soup, and McCain Foods. The company operates as a pure B2B ingredient supplier, licensing its fermentation technology and selling FermentIQ protein to food and beverage manufacturers globally — appearing in sports nutrition, plant-based meat alternatives, and functional food products across dozens of brands.\n\nThe company's mushroom fermentation platform also produces ClearTaste, a bitter-blocking ingredient that enables food manufacturers to reduce sugar, salt, and artificial sweeteners in processed foods. By solving taste challenges that limit the adoption of healthier ingredients, MycoTechnology addresses a critical friction point in the reformulation of packaged foods toward better nutritional profiles.
Hershey (NYSE: HSY) #1 US candy brand with Reese's Peanut Butter Cups at $2B+ retail sales; seasonal shapes driving pantry loading competing with Mars M&M's and Snickers for chocolate confectionery leadership.
About
Reese's is The Hershey Company's (NYSE: HSY) flagship candy brand — the top-selling candy brand in the United States by dollar sales for most years since the late 2000s — built around the chocolate-peanut butter combination pioneered by H.B. Reese (a Hershey employee) in 1928 and sold to The Hershey Company in 1963. Reese's Peanut Butter Cups (the core product), Reese's Pieces (peanut butter candy in a sugar shell), Reese's Thins, Reese's Sticks, Reese's Fast Break, Reese's Puffs cereal, and dozens of seasonal shapes (eggs at Easter, pumpkins at Halloween, trees at Christmas) collectively generate an estimated $2+ billion in annual US retail sales.
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