Moon Active vs ByteDance
Side-by-side comparison of AI visibility scores, market position, and capabilities
Moon Active developed Coin Master, the #1 casual mobile game in 100+ countries with 200M+ installs; generates $400M+ annual revenue; $5B valuation; Tel Aviv; 1,500+ employees and creator of one of the highest-grossing mobile games globally.
About
Moon Active is a Tel Aviv-based mobile gaming studio founded in 2012 that became one of the most successful mobile game developers in the world through its flagship title Coin Master. The company was largely unknown outside Israel until Coin Master exploded in popularity in 2018-2019, reaching the #1 position in Apple and Google Play charts simultaneously across the US, UK, Germany, and 100+ other countries. Moon Active reached a $5 billion valuation and generates over $400 million in annual revenue — putting it in the elite tier of mobile gaming companies globally, though unlike most of its peers, it has remained private.
ByteDance — parent of TikTok, Douyin, and Toutiao — is the world's most valuable private company at ~$550B, generating $186B revenue and ~$50B profit in 2025.
About
ByteDance is a Chinese technology company founded in 2012 by Zhang Yiming and headquartered in Beijing. It is the parent company of TikTok, Douyin (the Chinese version of TikTok), Toutiao (AI-powered news aggregator), and Lark (enterprise collaboration suite). ByteDance's core technology is a proprietary AI recommendation engine that personalizes content feeds across all its platforms, driving exceptional user engagement.
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