Mohawk Industries vs Deckers Brands
Side-by-side comparison of AI visibility scores, market position, and capabilities
Calhoun GA world's largest flooring company (NYSE: MHK) at $10.8B 2024 revenue (-2.7%); $285M restructuring savings by 2026 and $520M 2025 capex with Pergo/Daltile/Quick-Step brands competing with Shaw for residential flooring.
About
Mohawk Industries, Inc. is a Calhoun, Georgia-based global flooring manufacturer — publicly traded on the New York Stock Exchange (NYSE: MHK) as an S&P 500 and Fortune 500 component — operating as the world's largest flooring company with 43,000 employees, manufacturing facilities in 15 countries, and a brand portfolio spanning carpet, ceramic tile, laminate, luxury vinyl tile (LVT), hardwood, and stone surfaces. In fiscal year 2024, Mohawk reported net sales of $10.8 billion (down 2.7% year-over-year) and net earnings of $518 million ($8.14 EPS). Mohawk's brand portfolio includes Pergo (laminate), Quick-Step (LVT and laminate), Daltile and American Olean (ceramic tile), Karastan (premium carpet), Unilin (panels and flooring), and Moduleo (LVT). The company announced plans to invest approximately $520 million in 2025 for capacity expansion and operational improvements while implementing restructuring to achieve $285 million in annual savings by 2026. Mohawk traces its roots to 1875 when the Shuttleworth family established a carpet mill in the Hudson Valley; the modern company was spun off from Mohasco Corporation in 1988 and went public in 1992.
Goleta CA performance footwear (NYSE: DECK) ~$4.9B FY2025 revenue; HOKA $2.2B (+16%), UGG $2.3B Gen Z resurgence, 45%+ DTC mix, competing with Nike, On Running and Skechers.
About
Deckers Brands is a Goleta, California-based footwear and apparel company — publicly traded on the New York Stock Exchange (NYSE: DECK) as an S&P 500 Consumer Discretionary component — designing, marketing, and distributing footwear through four brands: HOKA (performance athletic running and trail shoes), UGG (sheepskin boots, slippers, and casual footwear), Teva (sport sandals), and Koolaburra (accessible sheepskin-style footwear) through approximately 4,300 employees globally. In fiscal year 2025 (ending March 2025), Deckers reported revenues of approximately $4.9 billion with HOKA generating over $2.2 billion (+16% growth) representing the most successful performance footwear brand launch in recent industry history — and UGG generating approximately $2.3 billion in its strongest year yet driven by the sheepskin boot cultural resurgence among Gen Z consumers embracing comfort-forward casual fashion. CEO Dave Powers has executed a brand portfolio strategy that counterintuitively benefits from multi-brand diversity: when outdoor athletic trends favor performance running (HOKA gains), casual comfort trends favor UGG, with the two largest brands often running on different consumer cycle timing. The direct-to-consumer expansion (DTC revenue growing to 45%+ of total sales) captures higher margins than wholesale channel sales — an UGG boot sold through deckers.com or an owned retail store generates 3-4x the gross margin dollar versus the same boot sold through Nordstrom or Dick's Sporting Goods, funding brand investment and driving customer lifetime value through owned digital relationships.
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