Modash vs Ibotta
Side-by-side comparison of AI visibility scores, market position, and capabilities
Tallinn influencer discovery platform; raised $12M+ and indexes 250M+ creator profiles on Instagram, TikTok, and YouTube with demographic and engagement-rate filtering for brand marketers.
About
Modash is an influencer discovery and analytics platform headquartered in Tallinn, Estonia, that enables brands and marketing teams to find, vet, and track creator partnerships at scale. The company raised over $12 million in venture funding and has built one of the largest influencer databases available, indexing more than 250 million creator profiles across Instagram, TikTok, and YouTube.\n\nThe platform's search and filtering capabilities allow marketers to identify creators by niche, audience demographics, engagement rate, follower count, location, and contact availability. Unlike many influencer platforms, Modash provides audience authenticity data to help brands identify creators with genuine, engaged followings rather than inflated metrics driven by bots or purchased followers.\n\nModash also offers influencer monitoring and reporting tools that track campaign performance, branded content reach, and earned media value after partnerships go live. Its focus on data accuracy and transparency has made it a preferred tool for in-house marketing teams and digital agencies that manage influencer programs at scale without relying on managed services.
Digital promotions and cashback performance marketing platform. 200M+ consumer reach via Ibotta Performance Network. Denver CO. NYSE: IBTA. IPO April 2024. $342M TTM revenue.
About
Ibotta is a Denver, Colorado-based performance marketing platform that enables consumer packaged goods brands to deliver targeted digital promotions to over 200 million consumers through the Ibotta Performance Network (IPN). The company went public on the New York Stock Exchange in April 2024 under the ticker IBTA in the largest technology IPO in Colorado history. Ibotta reported trailing twelve-month revenue of $342.4 million and 27 percent user growth in Q2 2025, establishing itself as a leading technology infrastructure layer for digital shopper marketing.
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