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Perplexity

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Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happ

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The Meta.com Blog

Fire Up Five New Games With Your Meta Horizon+ Subscription in April!

Emphasizing rapid iteration and innovation, encouraging employees to ship products quickly, learn from real-world feedback, and iterate continuously rather than waiting for perfection.

Move Fast

Prioritizing initiatives and investments that will create lasting value over many years, even if they require significant short-term costs, as evidenced by the $69 billion invested in Reality Labs since 2020.

Focus on Long-Term Impact

Encouraging employees to take calculated risks, pursue ambitious goals, and challenge conventional thinking, fostering an environment where breakthrough innovations can emerge from daring experimentation.

Be Bold

Promoting transparency, honest communication, and open sharing of ideas across all levels of the organization, creating a collaborative environment where information flows freely and individuals can contribute directly.

Be Open

Striving to create products and services that benefit society, strengthen communities, and bring people closer together, while being mindful of social responsibility and positive impact beyond profit.

Build Social Value

Meta Platforms is a multinational technology conglomerate that owns and operates the world's largest social media and communication platforms, including Facebook, Instagram, WhatsApp, and Threads, serving over 3.2 billion daily active users globally while pioneering the development of virtual and augmented reality technologies through its Reality Labs division.

Meta Platforms: Lobbying, dark money, and the App Store Accountability Act

SimulaVR Has Been Subpoenaed by Meta Platforms, Inc

Chan Zuckerberg Initiative sunsetting science research platform meta.org

Sheryl Sandberg to Leave Meta Platforms Board After 12 Years

Mark Zuckerberg

Founder, Chairman & Chief Executive Officer

Javier Olivan

Chief Operating Officer

Andrew 'Boz' Bosworth

Chief Technology Officer

Chris Cox

Chief Product Officer

John Hegeman

Chief Revenue Officer

Joel Kaplan

Chief Global Affairs Officer

Susan Li

Chief Financial Officer

Meta Platforms, Inc. is an American multinational technology company headquartered in Menlo Park, California. Meta owns and operates several prominent social media platforms and communication services, including Facebook, Instagram, WhatsApp, Messenger, Threads, Manus and Moltbook. The company also operates an advertising network for its own sites and third parties; as of 2023, advertising accounted for 97.8 percent of its total revenue. Meta has been described as a part of Big Tech, which refers to the largest six tech companies in the United States, Alphabet, Amazon, Apple, Meta, Microsoft, and Nvidia, which are also the largest companies in the world by market capitalization. The company was originally established in 2004 as TheFacebook, Inc., and was renamed Facebook, Inc. in 2005. In 2021, it rebranded as Meta Platforms, Inc. to reflect a strategic shift toward developing the metaverse—an interconnected digital ecosystem spanning virtual and augmented reality technologies.

https://en.wikipedia.org/wiki/Meta_Platforms

American multinational technology corporation

The world's largest social networking platform with over 3 billion monthly active users as of 2025. Users can create profiles, share content, connect with friends and family, join groups, follow pages, and engage with a news feed personalized by AI algorithms. Generates the majority of Meta's $160+ billion annual advertising revenue.

Facebook

Photo and video sharing social platform ranking third globally with over 2 billion monthly active users. Features include posts, Stories, Reels (short-form video), Instagram Shopping for e-commerce, direct messaging, and creator monetization tools. Acquired in 2012 for $1 billion.

Instagram

Global messaging leader and the world's fourth-largest social platform with over 2 billion users. Provides end-to-end encrypted messaging, voice and video calls, group chats, status updates, and WhatsApp Business for commercial communications. Acquired in 2014 for $19 billion.

WhatsApp

Standalone messaging app and platform ranking seventh globally with over 1 billion monthly active users. Offers instant messaging, voice/video calls, group conversations, games, and business messaging integrated with Facebook's social graph.

Messenger

Text-based microblogging platform integrated with Instagram, reaching 320 million monthly active users by Q4 2024. Designed as an alternative to Twitter/X, allowing users to share short updates, engage in conversations, and follow creators. One of the fastest-growing social platforms in history.

Threads

Virtual reality headset product line including Meta Quest 3 and Quest 3S, offering immersive gaming, social experiences, fitness apps, and productivity tools. Part of Reality Labs division pursuing the metaverse vision. Represents the evolution of Oculus VR acquired in 2014.

Meta Quest (VR Headsets)

Augmented reality smart glasses developed in partnership with Ray-Ban, featuring built-in cameras, speakers, and AI capabilities. Sold over 1 million units in 2024, demonstrating growing consumer interest in wearable AR technology and positioning Meta for future AR platform leadership.

Ray-Ban Meta Smart Glasses

Artificial intelligence assistant and large language model platform. Meta AI is on track to become the most used AI assistant in the world by end of 2025. Llama is Meta's open-source AI model competing with ChatGPT, Claude, and Gemini. Supported by $64-72 billion in 2025 AI infrastructure investments.

Meta AI & Llama

Comprehensive digital advertising platform enabling businesses to create targeted campaigns across Facebook, Instagram, Messenger, and WhatsApp. Features advanced targeting based on user data, AI-powered optimization, and performance analytics. Generated $160 billion in advertising revenue in 2024.

Meta for Business (Advertising Platform)

Virtual reality social platform and metaverse environment where users can create, explore, and interact in immersive 3D spaces using Meta Quest headsets. Represents Meta's vision for the future of social connection and digital experiences beyond traditional 2D screens.

Horizon Worlds (Metaverse Platform)

Meta announced it will end its use of third-party fact-checkers across its platforms and replace them with a user-run community notes system similar to X (formerly Twitter). The policy shift represents a major change in content moderation strategy and sparked debate about misinformation management on social media platforms.

Meta Ends Third-Party Fact-Checking, Adopts Community Notes System

Meta revealed plans to invest $10 billion to build its largest AI data center in northeast Louisiana, marking a significant commitment to artificial intelligence infrastructure. The facility will support Meta AI development and Llama language model training as the company competes with OpenAI, Google, and Microsoft in generative AI.

Meta Announces $10 Billion AI Data Center Investment in Louisiana

Meta Platforms reported extraordinary fiscal year 2024 results with revenue of $164.50 billion and net income of $62.36 billion, representing record profits in the company's history. The Family of Apps segment generated $162.4 billion in revenue, demonstrating continued dominance in digital advertising with operating margins reaching 41%.

Meta Reports Record 2024 Financial Results with $62.36 Billion Profit

CEO Mark Zuckerberg announced that Meta AI is on track to be the most used AI assistant in the world by the end of 2025, fueled by $64-72 billion in capital expenditures for AI infrastructure. The company's Llama language model and integrated AI features across Facebook, Instagram, and WhatsApp are driving rapid adoption.

Meta AI on Track to Become Most-Used AI Assistant Globally

Meta's board of directors declared a quarterly cash dividend of $0.525 per share, representing a 5% increase from the prior dividend and payable on March 26, 2025. The company also spent $13.4 billion on share buybacks in the latest quarter, demonstrating commitment to returning capital to shareholders while maintaining massive AI and metaverse investments.

Meta Increases Quarterly Dividend by 5% to $0.525 Per Share

Meta's Reality Labs division recorded operating losses of $17.73 billion in 2024 while generating $2.1 billion in revenue from VR headsets and smart glasses. Cumulative losses since 2020 have exceeded $69 billion. CEO Mark Zuckerberg identified 2025 as a critical year for determining metaverse viability despite continued heavy investments.

Meta Reality Labs Posts $17.7 Billion Loss in 2024 Despite Metaverse Commitment

Meta announced the addition of three new board members: Dana White (UFC President/CEO), John Elkann (Exor CEO and Ferrari Chairman), and Charlie Songhurst (technology investor). The appointments bring diverse perspectives from sports, automotive, and investment sectors to guide Meta's strategic direction across social media, AI, and metaverse initiatives.

Dana White, John Elkann, Charlie Songhurst Join Meta Board of Directors

Meta Is Blocking Links To ICE List on Facebook, Instagram, and Threads / Users of Meta’s social platforms can no longer share links to ICE List, a website listing what it claims are the names of thousands of DHS employees.

I traced $2 billion in nonprofit grants and 45 states of lobbying records to figure out who's behind the age verification bills. The answer involves a company that profits from your data writing laws that collect more of it.

“IG is a drug”: Internal messages may doom Meta at social media addiction trial | A loss could cost social media companies billions and force changes on platforms.

Daniel Casey, co-showrunner of Amazon’s Mass Effect series, deleted his Instagram account because he doesn’t want to be on Meta platforms

TN Holler removed from Meta platforms?

Meta stock is falling this AM (-5.6%)

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Meta Platforms, Inc.

Services-Computer Programming, Data Processing, Etc.

Mark Zuckerberg and co-founders launched TheFacebook from a Harvard dorm room on February 4, 2004. Within 24 hours, 1,200 Harvard students registered, and within a month, over half of Harvard's undergraduates had profiles, demonstrating immediate product-market fit.

TheFacebook Founded at Harvard

PayPal co-founder Peter Thiel provided crucial $500,000 seed investment, and the company was renamed Facebook, Inc., dropping 'The' from its name. This investment enabled expansion beyond college campuses and accelerated growth.

Peter Thiel Investment & Renamed Facebook

Facebook made the pivotal strategic decision to expand membership from college students exclusively to anyone aged 13+ with a valid email address, unleashing exponential growth that transformed it from a campus network into a global platform.

Opened to General Public

Facebook went public with an IPO that valued the company at $104 billion—the largest valuation to date for a newly listed public company—at $38 per share. The IPO provided capital for acquisitions and global expansion while making Zuckerberg one of the world's youngest billionaires.

Initial Public Offering (IPO)

Facebook acquired Instagram for $1 billion just one month before its IPO, when Instagram had only 30 million users and had never generated revenue. This acquisition proved transformative, as Instagram became one of the world's largest social platforms with billions of users.

Instagram Acquisition

Facebook acquired WhatsApp, the global messaging leader, for $19 billion—one of the largest technology acquisitions in history. WhatsApp has grown to become the world's fourth-largest social platform with over 2 billion users, providing Meta with global messaging dominance.

WhatsApp Acquisition

Facebook acquired Oculus VR for $2 billion, marking its entry into virtual reality and laying the foundation for what would become Reality Labs. This acquisition reflected Zuckerberg's vision that VR/AR would be the next major computing platform after mobile.

Oculus VR Acquisition

Facebook, Inc. rebranded as Meta Platforms, Inc. to reflect a strategic shift toward developing the metaverse—an interconnected digital ecosystem spanning virtual and augmented reality technologies. The rebrand signaled commitment to building the next evolution of social technology beyond 2D screens.

Rebrand to Meta Platforms

Meta launched Threads, a microblogging platform integrated with Instagram, as a competitor to Twitter/X. Threads reached 320 million monthly active users by Q4 2024, becoming one of the fastest-growing social platforms in history and expanding Meta's product portfolio.

Threads Launch

Meta announced its first quarterly cash dividend, marking a significant milestone as the company matured from a growth-focused startup to returning capital to shareholders while maintaining massive investments in AI and the metaverse. Dividend was $0.50 per share initially.

First Quarterly Dividend Announced

Meta's stock reached an all-time high of $527.34 on April 5, 2024, pushing the company's market capitalization above $1 trillion for the first time, cementing its position among the world's most valuable technology companies alongside Apple, Microsoft, Google, and Amazon.

Surpassed $1 Trillion Market Cap

Meta reported extraordinary 2024 results with $164.50 billion in revenue and $62.36 billion in net income—record profits demonstrating the power of its advertising business model. The Family of Apps segment generated $162.4 billion, with operating margins reaching 41%.

Record Financial Performance

Meta announced a $10 billion investment for its largest AI data center in northeast Louisiana, signaling massive commitment to artificial intelligence infrastructure. The investment supports Meta AI development and positions the company to compete with OpenAI, Google, and Microsoft in generative AI.

$10 Billion AI Data Center Investment

Meta ended its use of third-party fact-checkers in favor of a user-run community notes system similar to X (formerly Twitter), representing a significant shift in content moderation policy. The change sparked debate about misinformation and platform governance.

Ended Third-Party Fact-Checking

Dana White (UFC President/CEO), John Elkann (Exor CEO), and Charlie Songhurst joined Meta's Board of Directors, bringing diverse perspectives from sports, automotive, and investment sectors to guide the company's strategic direction.

Board of Directors Expansion

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