MasterClass vs Udemy

Side-by-side comparison of AI visibility scores, market position, and capabilities

Udemy leads in AI visibility (90 vs 53)
MasterClass logo

MasterClass

ChallengerEducation

Subscription-Based Online Learning

MasterClass is a subscription platform offering video courses taught by world-renowned experts — Gordon Ramsay, Serena Williams, Malcolm Gladwell — across arts, business, and sports.

AI VisibilityBeta
Overall Score
C53
Category Rank
#80 of 154
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
57
Perplexity
56
Gemini
47

About

MasterClass was founded in 2015 by David Rogier and Aaron Rasmussen with a distinctive premise: what if anyone could learn directly from the world's best practitioners? The platform delivers high-production-value video courses taught by household names — chefs like Gordon Ramsay, athletes like Serena Williams and Stephen Curry, writers like Malcolm Gladwell and Shonda Rhimes, musicians like deadmau5, and business leaders like Howard Schultz. Each course typically includes 20 to 35 video lessons (3–20 minutes each), a downloadable workbook, and access to a community of learners. MasterClass operates on a subscription model, offering unlimited access to its full catalog for an annual or two-year membership fee.

Full profile
Udemy logo

Udemy

ChallengerEducation

General

Online learning marketplace with 250K courses and 73M learners; $770M revenue with Udemy Business enterprise subscriptions and fastest-growing GenAI course catalog.

AI VisibilityBeta
Overall Score
A90
Category Rank
#5 of 154
AI Consensus
69%
Trend
stable
Per Platform
ChatGPT
86
Perplexity
89
Gemini
96

About

Udemy is the world's largest online learning marketplace, offering over 250,000 courses across technology, business, creative skills, and personal development to approximately 73 million learners globally. Founded in 2010 in San Francisco by Eren Bali and Gagan Biyani and listed on NASDAQ since 2021, Udemy generates approximately $770 million in annual revenue through both consumer course sales and Udemy Business (corporate learning subscriptions for enterprise employee development).

Full profile

AI Visibility Head-to-Head

53
Overall Score
90
#80
Category Rank
#5
71
AI Consensus
69
stable
Trend
stable
57
ChatGPT
86
56
Perplexity
89
47
Gemini
96
47
Claude
84
50
Grok
94

Key Details

Category
Subscription-Based Online Learning
General
Tier
Challenger
Challenger
Entity Type
brand
company

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