Mastercard vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Purchase NY payment network (NYSE: MA) at $28.2B 2024 revenue, $500B+ market cap; $9T+ gross dollar volume, Recorded Future $2.65B cybersecurity acquisition, Services >35% revenue competing with Visa.
About
Mastercard Incorporated is a Purchase, New York-based global payment technology network — publicly traded on the New York Stock Exchange (NYSE: MA) as an S&P 500 Financials component with a market capitalization exceeding $500 billion — operating a four-party payment network connecting approximately 3.4 billion cardholders, 90+ million merchant acceptance locations, and 25,000+ financial institution issuers across 210+ countries and territories through approximately 34,000 employees. In Q1 2025, Mastercard reported revenue of $7.3 billion (+14% year-over-year) and diluted EPS of $3.73 (+13%), continuing a trajectory from full-year 2024 revenue of $28.2 billion. Mastercard's network processes over $9 trillion in gross dollar volume annually across credit, debit, and prepaid products. In September 2024, Mastercard acquired Recorded Future for $2.65 billion — the world's largest threat intelligence company — expanding Mastercard's cybersecurity services beyond payment fraud into enterprise security intelligence. Mastercard reorganized its business in April 2024 into three segments: Core Payments, Commercial & New Payment Flows, and Services (the fastest-growing segment, now exceeding 35% of total revenue).
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
AI Visibility Head-to-Head
Capabilities & Ecosystem
Capabilities
Integrations
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.