Magento vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Adobe (NASDAQ: ADBE) Commerce enterprise e-commerce acquired from Magento for $1.68B powering 95K+ stores including Nike, Ford, Coca-Cola;
About
Adobe Commerce (formerly Magento) is the enterprise e-commerce platform owned by Adobe Inc. (NASDAQ: ADBE) — acquired for $1.68 billion in 2018 — providing mid-market and enterprise retailers, B2B companies, and global brands with a highly customizable, feature-rich e-commerce platform that powers 95,000+ online stores globally including Coca-Cola, Ford, Nike, Canon, and Christian Louboutin. Available in two editions: Magento Open Source (free, community-supported, self-hosted) retaining the original open-source distribution that built Magento's developer community since its 2007 founding in Los Angeles; and Adobe Commerce (enterprise SaaS and cloud, paid licensing with Adobe support, Adobe Experience Cloud integration). Adobe Commerce holds approximately 2.7% market share among the top 1 million e-commerce sites globally (2024), representing a significant installed base of major retailer deployments.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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