LKQ Corporation vs Booking Holdings
Side-by-side comparison of AI visibility scores, market position, and capabilities
Nashville alternative auto parts distributor (NASDAQ: LKQ) ~$14B revenue; largest recycled/aftermarket parts provider, Pick Your Part sold Sept 2025 for $118M, Uni-Select integration competing with Copart and OEM dealers.
About
LKQ Corporation is a Nashville, Tennessee-based distributor of alternative and specialty automotive parts and accessories — publicly traded on NASDAQ (NASDAQ: LKQ) as an S&P 500 Consumer Discretionary component — operating as the largest provider of recycled, remanufactured, refurbished, and aftermarket vehicle parts and accessories across North America and Europe through approximately 45,000 employees and 1,700+ locations in 28 countries. LKQ serves collision repairers, mechanical repair shops, auto dealers, and retail consumers with alternative auto parts that are priced 25-50% below OEM dealer prices while meeting insurance company repair standards. In 2024, LKQ generated approximately $14 billion in revenue across its three operating segments: North America (wholesale recycled and aftermarket parts to US collision shops), Europe (acquired Uni-Select 2023 and operating as Rhiag/ECP for European aftermarket parts), and Specialty (truck and SUV accessories). A defining 2025 strategic action was the September 30, 2025 completion of the sale of the Self Service segment ("Pick Your Part" consumer self-service salvage yards) for $118 million — a divestiture that sharpens LKQ's focus on wholesale and specialty operations. CEO Justin Jude, who assumed leadership in 2023, has led the portfolio rationalization strategy.
Norwalk CT online travel (NASDAQ: BKNG) at $23.74B 2024 revenue (+11%), $166B gross bookings; $20B buyback authorized Jan 2025, 10% dividend increase, Booking.com dominant in European accommodations competing with Expedia and Airbnb.
About
Booking Holdings Inc. is a Norwalk, Connecticut-based online travel platform — publicly traded on NASDAQ (NASDAQ: BKNG) as an S&P 500 Consumer Discretionary component — operating the world's largest portfolio of online travel brands including Booking.com (global accommodations leader), Priceline (US discount travel), Agoda (Asia-Pacific travel), KAYAK (metasearch), OpenTable (restaurant reservations), and Rentalcars.com across 220+ countries and territories through approximately 24,800 employees. In fiscal year 2024, Booking Holdings reported $23.74 billion in revenue (up 11% year-over-year), $5.88 billion in net income, and $166 billion in gross bookings — with Q4 2024 room nights growing 13% and gross bookings up 17% year-over-year. The company maintains a market capitalization exceeding $167 billion as of 2025. In January 2025, Booking Holdings authorized a $20 billion stock repurchase program and increased its quarterly dividend 10% to $9.60 per share, reflecting strong free cash flow generation. CEO Glenn Fogel has led the company since 2017, overseeing both pandemic recovery and the subsequent travel demand surge. Booking.com's accommodation inventory of millions of properties (hotels, vacation rentals, apartments, villas) across 220+ countries represents the broadest accommodation distribution platform in the global travel market.
AI Visibility Head-to-Head
Key Details
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.