Side-by-side comparison of AI visibility scores, market position, and capabilities
Card issuing and payment infrastructure platform for developers. NYC, raised $60M+, provides card APIs for fintech companies and platforms building embedded payment products.
Lithic is a card issuing and payment infrastructure platform built for developers and product teams building embedded payment experiences. Founded in 2016 and headquartered in New York City, the company has raised over $60 million in funding. Lithic provides APIs for virtual and physical card issuance, transaction authorization, spend controls, and payment data that companies integrate into their software products to add card-based financial capabilities.\n\nLithic's developer-first approach distinguishes it in the card issuing space — the platform is designed for technical teams who want to integrate card functionality directly into their product without the overhead of working through traditional banking infrastructure. Its sandbox environment allows developers to test card programs end-to-end before going live, and its documentation and SDK support accelerate time to production. Lithic handles the regulatory infrastructure including BIN sponsorship, network membership, and issuer licensing on behalf of its customers.\n\nLithic's card programs support a range of use cases including corporate expense cards, marketplace disbursement cards, gaming and rewards cards, and B2B payment cards. The platform's programmable spend controls allow issuers to set merchant category restrictions, transaction limits, and velocity controls that enforce specific spending policies for each card type. Lithic has focused on transparency and pricing clarity as differentiators in a market where interchange economics and interchange sharing structures are often opaque.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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