Linkana vs Transplace
Side-by-side comparison of AI visibility scores, market position, and capabilities
Brazilian supplier qualification and SRM platform serving Ambev, BASF, and Nubank; $1.7M ARR competing with SAP Ariba for LatAm procurement teams with built-in Brazilian regulatory compliance.
About
Linkana is a Brazilian supplier relationship management (SRM) platform that automates supplier qualification, onboarding, and risk monitoring for procurement teams at large Latin American companies — replacing the manual, paper-based supplier approval processes that require weeks and significant staff time at enterprises like Ambev, BASF, Nubank, and Nivea, which are current customers. Founded in 2019 in São Paulo and a Y Combinator graduate backed by YC, Latitud, and Google for Startups with $261,000 raised, Linkana reached $1.7 million in annual revenue in 2024 with a 24-person team.
Managed transportation services and TMS platform acquired by Uber Freight for $2.25B in 2021. Dallas TX; serves Fortune 500 shippers with outsourced freight management, carrier optimization, and supply chain analytics across North American freight lanes.
About
Transplace is a managed transportation services company and technology platform that provides outsourced freight management, transportation management system (TMS) software, and supply chain analytics to large shippers across North America. Founded in 2000 and headquartered in Dallas, Texas, Transplace was acquired by Uber Freight in 2021 for $2.25 billion, combining Transplace's managed transportation expertise and shipper relationships with Uber Freight's digital freight brokerage and technology capabilities to create a comprehensive freight technology and services company.\n\nTransplace's managed transportation model provides large manufacturers, retailers, and CPG companies with a fully outsourced freight management operation, where Transplace's team handles carrier procurement, load planning, execution, and analytics on behalf of the shipper using Transplace's proprietary TMS platform. This model differs from pure-play TMS software vendors by providing the operational expertise and carrier relationships alongside the technology, creating a more integrated solution for complex freight programs. Transplace managed billions of dollars in freight annually for its shipper clients before the Uber Freight acquisition.\n\nThe combination of Transplace and Uber Freight created a logistics platform that spans digital brokerage, managed transportation services, and TMS software, serving shippers across the complexity spectrum from spot freight to fully managed programs. Uber Freight's technology capabilities and carrier network have been integrated with Transplace's shipper relationships and managed services expertise, creating a differentiated competitive offering in the freight technology market against traditional managed transportation providers and pure-play TMS vendors.
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